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The Perspective |
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Tuesday, 08 November 2011
The Digital Screenmedia Association (DSA) has announced the winners for the DSA Crown Awards, which recognizes excellence in digital out-of-home content.
In "Oscar"-like fashion, the DSA Crown Awards were held in Manhattan, New York on Nov. 8 on the eve of Customer Engagement Technology World. The categories for the content awards were Point of Sale, which is all about content on screens in store catering to the shopper; Point of Transit, which is all about reaching people are on the go, such as at airports and with digital billboards; and Point of Wait, for places where people have dwell time such as banks, elevators, and doctor’s offices.
The awards ceremony was co-hosted by Keith Kelsen, author of Unleashing the Power of Digital Signage and Linda Hofflander of The Handa Group.
The winners are:
Category – Point of Sale
- Gold: Sprint, NASCAR Grand Moment, submitted by Two West, Inc.
- Silver: Sprint, 3D Park LCD, submitted by Two West, Inc.
- Bronze (tie): Smashburger Digital Menu Boards, submitted by WAND Corp.
- Bronze (tie): Sprint, Diner LCD, submitted by Two West, Inc.
Category – Point of Wait
- Gold: Complete Digital Content Strategy and Digital Signage Implementation for TD Canada Trust, submitted by St. Joseph Content
- Silver: Harrah's Cherokee Hotel Lobby Video Wall, submitted by Alpha Video Creative
- Bronze: Tri Counties Bank Engages the Community, submitted by EWI Worldwide
Category – Point of Transit
- Gold: PNC Auto Loan Spot, submitted by John Ryan
- Silver: PNC Street Marketing Content, submitted by John Ryan
Honorable Mentions:
- Sam the Cooking Guy - Fish Stick Tacos, submitted by Premier Retail Network (PRN)
- Build-A-Bear HearMe Digital Sound Station, submitted by Build-A-Bear
(l-r): David Drain, DSA; Linda Hofflander, The Handa Group; Michael LaMonica and Mark Lopez of Two West; Keith Kelsen, 5th Screen.
Judges for the DSA Crown Awards included Michael Chase of St. Joseph Content, Pat Hellberg of The Preset Group, Keith Kelsen of 5thScreen, and Anne White of PRN.
The event was a tribute to how far the industry has progressed. Kelsen, who helped produce the awards, said "The winners of this year's inaugural DSA Crown Awards definitively put the best of the best in the forefront of our industry while inspiring the rest of us to create even better content in the future."
Tuesday, 01 November 2011
 The Digital Screenmedia Association (DSA) has announced the judges’ nominees for the DSA Crown Awards, which recognizes excellence in digital out-of-home content.
The nominees are:
- Complete Digital Content Strategy and Digital Signage Implementation for TD Canada Trust, submitted by St. Joseph Content
- Harrah's Cherokee Hotel Lobby Video Wall, submitted by Alpha Video Creative
- PNC Auto Loan Spot, submitted by John Ryan
- PNC Street Marketing Content, submitted by John Ryan
- Smashburger Digital Menu Boards, submitted by WAND Corp.
- Sprint, 3D Park LCD, submitted by Two West, Inc.
- Sprint, Diner LCD, submitted by Two West, Inc.
- Sprint, NASCAR Grand Moment, submitted by Two West, Inc.
- Tri Counties Bank Engages the Community, submitted by EWI Worldwide
SEE PHOTO SLIDESHOW
Judges for the DSA Crown Awards included Michael Chase of St. Joseph Content,Paul Flanigan of Rise Vision, Pat Hellberg of The Preset Group, Keith Kelsen of 5thScreen and author of Unleashing the Power of Digital Signage, and Anne White of PRN.
The DSA Crown Awards winners for gold, silver and bronze in the categories of Point of Sale, Point of Wait and Point of Transit will be announced during the DSA Pre-Show Party held on Nov. 8 at Dave & Buster’s Times Square, the night before Customer Engagement Technology World begins. To register for the DSA Pre-Show Party, go to: http://www.digitalscreenmedia.org/dsa-pre-show-party.
For more information about Customer Engagement Technology World, go to:www.cetworld.com.
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