The Perspective 
Wednesday, 20 July 2011
The Digital Screenmedia Association has released a first version of the DSA ROI Calculator to its members for review and comment.
“Return on investment is a critical factor in the planning and measurement of digital screen media networks. Understanding the costs and benefits in a comprehensive way lends tremendous clarity to the process,” said Matt Schmitt, president of Reflect Systems and chair of the DSA ROI Task Force.
DSA’s task force on ROI was formed with the goal of providing an ROI framework to be created and maintained by a cross-functional team comprising industry analysts and consultants, vendors and association members that represent end-users.
ROI considerations contemplated and included in the ROI calculator model include:
• Type of venue 
• Goals of the network (sales lift, customer experience, advertising, training and cost savings)
• Scope (number of locations, number of displays per location)
• Content strategy
• Costs for capital investments and operating expenses

A screen shot of the results page.

The ROI Task Force gathered data from respective organizations and industry sources, discussed the scope and the approach to be used in the ROI framework, and have planned for future updates to be more inclusive of all the types of screen media applications, such as interactive kiosks and mobile devices. The first version (marked as a beta model) is intended to provide DSA members with a working tool to be useful right away, while also providing a way to give DSA feedback, questions and suggestions for improvements. 
Based on feedback on the first versions of the ROI tool, which is spreadsheet-based, DSA will likely begin to develop an online version.  
“As the team leader for the DSA ROI Task Force, I’ve been excited to work on such a rewarding project. There is no doubt it's a challenging endeavor – not because ROI is difficult to explain, but because there are various types of digital screen media deployments and business models, as well as a number of factors that influence the expenditures and benefits,” said Schmitt. “I'm confident that, with the collaboration of committee members, their respective organizations, the DSA and association members, we're off to a good start in providing valuable tools for the benefit of our entire industry.”

The DSA ROI Calculator is available immediately to DSA members. To learn more about membership in DSA, click here.

Posted by: The Perspective AT 12:09 pm   |  Permalink   |  1 Comment  |  
Wednesday, 13 July 2011
Since Customer Engagement Technology World is the Digital Screenmedia Association’s official trade show, we have all been working diligently to ensure DSA is actively involved with the strategies and plans for the show.  
As we continue to develop a closer working relationship, there are many ways for DSA members to get actively involved in leading the industry and positioning DSA’s leadership throughout the show. Volunteer today and make a difference!

Join us as DSA demonstrates why its membership makes DSA the leading association dedicated to bringing together the people, technologies, and expertise to help businesses capitalize on the changing marketing and technology landscape. DSA is an association designed to educate, connect and understand the application of these technologies in the customer engagement process.
Do your clients have a great story to tell? Have you recently completed any interesting projects? Join us as we recruit speaking professionals to educate attendees, and make their deployments more successful.
Do you have an idea for the DSA Opening Night Welcome Event? After the successful debut in San Francisco, we are working now on how to top this in New York.
Did you know that DSA members get special rates to exhibit at CET World? And on top of that, a portion of exhibit booth revenue is donated to DSA for use in developing educational platforms and opportunities to grow the industry.
Whether getting involved in developing the educational conference, helping plan special events or promoting DSA and CET World, the opportunities abound.  
Join us in this process and help improve CET World and make the DSA’s involvement in the event bigger and better each year. To get started, place your comment below.
We look forward to working with each and every DSA member.
Brian Ardinger
DSA President

Lawrence Dvorchik
CET World General Manager
David Drain
DSA Executive Director
Posted by: David Drain AT 01:41 pm   |  Permalink   |  0 Comments  |  
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