Winning the The Last 200 Feet

with Wireless

for Digital Signage and Kiosks

presented by

How many digital projects have failed due to connectivity issues?

In this webinar, we will discuss the importance of wireless connectivity and the "last 200 feet" of a digital experience, and what needs to happen to ensure a secure and stable connection for the 3-5 year lifetime of a project.

There are limited choices for connections:

  • Installing on a pre-existing “Hostile” network
  • Running your own  DSL/Cable/Satellite connection
  • 3g/4g cell wireless

For most installations using 3g/4g is the best option, from a cost and usability standpoint. In this seminar we will go over the pros and cons of each option and will provide best practices based on our experiences with each option, to help you make an informed decision before deploying your next project.



Reality Interactive is a digital merchandising agency providing creative and technical expertise for interactive kiosk, signage and e-commerce programs. From in-store experience centers to assisted selling tools, the agency specializes in strategically supporting clients’ business needs and marketing goals through technology implementation. 

Reality Interactive provides strategy, design, development, maintenance and analytics services that support digital merchandising and other related endpoints. Our real-time content management portals, remote management capabilities, customizable analysis and reporting tools place brand/product managers and marketing teams in full control of the message while providing useful measurement of successful brand penetration among consumers on national, regional and local levels.

Learn more about Reality Interactive.


Craig Martin
Reality Interactive, LLC

Craig Martin is known and respected in the kiosk and digital merchandising community with more than 15 years of experience providing Fortune 500 brands and retailers innovative merchandising solutions. A founder and principal of Reality Interactive, Martin has worked with BMW, Time Warner Cable, Callaway Golf, PepsiCo, Bose, Lego, Leapfrog and others. An experienced speaker, Martin has moderated and presented at a number of leading industry conferences including DSE, CETW, Global Shop, and the Digital Dealer Conference and Exhibition.

Bryan Meszaros
Managing Director
OpenEye Global

With a passion for experience design and an attraction towards visual media Bryan's interpretation of both has lead him to become an industry thought leader. In 2000, while working as the Dir. of New Media Initiatives for MarketSource, Bryan helped lead the development of the first university based digital out of home network in the United States called Campus Central. 

After leaving MarketSource in 2002 at the age of 23, Bryan went on to form the digital media consultancy OpenEye. From the start OpenEye experienced global success and was awarded one of the first ever DIGI Awards for their work with Regency Duty Free (The Nuance Group) in New Zealand. 

OpenEye's success continued having worked with such high-profile organizations the likes of FITCH, Apple, Santander US & UK, McDonald's New Zealand, and Vodafone.

With over 14 years of experience Bryan has been recognized as a global industry leader. Bryan presently serves on the Board of Directors for SEGD and is also part of the Advisory Board for DSE & CETW. As an active speaker and contributing author Bryan is regularly featured in various publications and often invited to speak at industry related conferences around the globe.


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