White Papers & Case Studies 
Tuesday, 19 March 2013

Fanzz sports apparel stores have more than 500,000 sports related products ranging in color, size, teams and players. Located in high-end retail locations, the amount of products stocked at each location is limited and can vary greatly. The complete inventory is available at the online Fanzz store where store employees place orders for in-store customers. But using the point-of-sale computers created an impersonal and cumbersome shopping experience. Fanzz executives wanted to make the in-store ordering process more personal and introduce customers to the wide range of products available online.

Provided by MokiMobility

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Posted by: Admin AT 09:06 am   |  Permalink   |  
Wednesday, 06 March 2013
In-Store digital marketing technologies opening new avenues of customer interaction via mobile devices

Applications reach far beyond scanning QR codes. New digital media technologies integrate customer mobile devices with in-store signage allowing companies to deliver personalized content, increase two-way communication, and leverage the relationship for others to see via digital displays. The white paper provides example applications such as downloading dynamic coupons from a digital display, filtering a restaurant menu for allergens, or playing an interactive game on an in-store screen using the customer’s smartphone as a controller.

With mobile device integration, brick and mortar locations can increase customer engagement, drive purchase decisions and provide relevant offers. In addition to achieving these key business objectives, mobile device usage has operational benefits such as reduced equipment and maintenance costs, reduced printed coupon and POP costs, and reduced training costs and improved staff knowledge.

Provided by Wireless Ronin Technologies

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Posted by: Admin AT 04:01 pm   |  Permalink   |  
Tuesday, 05 March 2013
Tempur-Pedic worked with Info Retail and BrightSign to create an engaging shopping experience that maintained maximum control of consumer/brand interaction within the retail environment. The product that resulted from this effort - the Sleep Experience Center (SEC) - has now been implemented in Tempur-Pedic's US retail distribution showrooms

Provided by BrightSign

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Posted by: Admin AT 10:10 am   |  Permalink   |  

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