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Member Biography |
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Linda Hofflander
Chief Strategy Officer
The Handa Group
4709 Dunberry Lane
Minneapolis, Minnesota 55435
United States
Phone: 952-201-3248
Email this member
Linda has held various senior management positions specializing in communications strategy and brand management. She has launched countless products and drove highly innovative marketing programs. Her 20+ years of experience developing and executing strategic marketing plans in a variety of mediums including television, radio, print, in-store and online has provided her with the solution creation mindset that drives winning results for in-store digital signage and POP initiatives.
She currently serves on the University of Minnesota Alumni Association Board - Marketing Communication Committee and the Digital Signage Association (DSA) Advisory Board.
Publications:
On file with DSA: co-authored /contributing member of: BEST PRACTICES Digital Signage Content published by Networld Alliance for Digital Signage Association, 2008
Travel limitations: North America (unless travel is funded by event)
Recent Presentation (1):
07/26/2010
NAC/IAAM Annual Conference and Trade Show
George R. Brown Convention Center
Houston, Texas
Topic: Legal Issues Facing the Food & Beverage Industry.
Menu labeling, transfats, taxes, obesity issues and a host of other legislative matters may impact your food and beverage operation. The presentation discusses current, future and pending issues and what they mean to your foodservice business, with questions welcome from attendees.
Recent Presentation (2):
09/24/09
IRDC (International Retail Design Conference)
Dallas, TX
Digital Signage: Promoting Products and Services while Reflecting State-of-the-Art Brand Values
Recent Presentation (3):
09/01/2009
DisplaySearch Digital Signage Conference
San Jose, CA
Pixels Beat Paper: One ROI viewpoint from a Software Solutions Provider
Recent Presentation (4):
03/01/2009
GlobalShop
Las Vegas, NV
Challenging the Retail Challenge
Aligning the value of digital signage with the retail challenges found in a down economy.
Recent Presentation (5):
09/01/2008
Digital Signage Expo (DSE)
East Philadelphia, PA
Proof of Play - Digital Signage Measuring
Learn more about digital signage proof of play reports and third-party audits. Discover the primary drivers behind reporting and auditing programming and play-list loops. Accountability of OOH video advertising audits via your digital signage provider and/or a third party audit eliminates the guesswork when linking proof of play reports to impression counts and sales conversion numbers in retail.
Expertise - Digital Signage Subjects:
* Advertising
* Content Creation
* Content Management
* Interactivity
* Service
* Software
* Strategy
Expertise - Vertical Industries:
* Casinos
* Education
* Financial/Banking
* Hospitality
* Restaurant
* Retail
* Transportation
* Automotive
* Quick Serve Restaurant (QSR)
Expertise - Project Management:
* Justification
* ROI Measurement
* Planning
* Training
* System Management
* Implementation
* Post-Installation Evaluation
Expertise - Industry Outlook, Trends and Statistics:
* General Trends
* Specific Vertical Trends
* Specific Technology Trends
* Successes and Failures
* Forecasts
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Testimonials
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"Being a member of DSA is extremely beneficial. It's a great organization that helps its members to achieve their goals."
Janet Webster
President
Creative Solutions Consulting
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