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Member Biography |
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Linda Hofflander
Director of Vertical Marketing
Samsung Electronics America, Enterprise Business Division
85 Challenger Road
7th Floor
Ridgefield Park, NJ 07660
United States
Phone: 201-296-4920
Email this member
Linda has held various senior management positions specializing in strategic planning and business development. She has launched countless products and drove highly innovative marketing and business development programs. Her 20+ years of experience developing and executing strategic business plans in a variety of mediums. She currently serves on the University of Minnesota Alumni Association Board - Marketing Communication Committee and the Digital Signage Association (DSA) Advisory Board
Publications:
On file with DSA: co-authored /contributing member of: BEST PRACTICES Digital Signage Content published by Networld Alliance for Digital Signage Association, 2008
Travel limitations: North America (unless travel is funded by event)
Recent Presentation (1):
DSE 2012
Las Vegas Convention Center
Las Vegas, NC - 3/7/2012
Emerging Digital Screen Media Trends
Exploring key business trends, technology innovations, and consumer buying patterns and behaviors. A close look at shifting trends on the back-end (technology), the middle (business), and the front-end (consumers)
Recent Presentation (2):
DSE Fall Forum
Hyatt Mission Bay Resort
San Diego, CA - 9/19/2011
Digital Dreams. Budget Reality.
Determining your digital signage deployment readiness. A drill down into the total cost of ownership associated with a digital deployment.
Recent Presentation (3): Parallel Technologies
Eden Prairie, MN - 5/15/2011
Dynamic Digital Signage Trends and Content Best Practices
Lunch and Learn with Linda Hofflander as she shares insights and techniques for launching a successful digital network and its content. Key takeaways: Identify key trends in place-based digital signage/screen media, Learn the Top 10 Rules of Content, Identify hidden content costs prior to budgeting and deployment.
Recent Presentation (4):
International Signage Expo
Convention Center
Orlando, FL - 3/24/2011
The Business Side of Dynamic Digital Signage
Setting the unique objectives central to each digital signage system and clarifying how the installed system will be evaluated upon completion of the project. Examine ROI and ROO and provide an understanding of the difference between hard dollar and soft dollar ROI.
Recent Presentation (5):
CISCO and Qoncert
Tampa Bay Buccaneers Headquarters
Tampa FL - 3/20/2011
Dynamic Digital Signage Trends and Best Practices
Lessons for sustainable success. As the planning, operation, and use of dynamic, place-based digital signage has matured, high value is being provided to communicators and marketers in places where people shop, visit, wait, gather, move, work, and study. Join Linda an a panel of DM experts as they explore and share their knowledge.
Expertise - Digital Signage Subjects:
* Advertising
* Content Creation
* Content Management
* Interactivity
* Service
* Software
* Strategy
Expertise - Vertical Industries:
* Casinos
* Education
* Financial/Banking
* Hospitality
* Restaurant
* Retail
* Transportation
* Automotive
* Quick Serve Restaurant (QSR)
Expertise - Project Management:
* Justification
* ROI Measurement
* Planning
* Training
* System Management
* Implementation
* Post-Installation Evaluation
Expertise - Industry Outlook, Trends and Statistics:
* General Trends
* Specific Vertical Trends
* Specific Technology Trends
* Successes and Failures
* Forecasts
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Testimonials
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"The Digital Screenmedia Association and its membership is critically important to the growth of the industry. We are paving the way for accelerated industry growth and excellence of digital screenmedia deployments worldwide".
Stuart Armstrong
Managing Director, Direct Sales
ComQi
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