Yesterday marked the opening of one of the biggest, if not the biggest, sporting events on the planet, and digital signage was there in an un-missable way.
The 2014 FIFA World Cup kicked off with a giant LED digital signage globe that flashed welcoming greetings in the languages of the 32 participating countries before opening like a flower and transforming into a stage on which performers Jennifer Lopez, Pitbull and Cláudia Leitte sang this World Cup's anthem, "We Are One (Ole Ola)."
Clearly, some watchers didn't know quite what to make of the globe ...
... but it was certainly part of the spectacle.
So now most of the world has seen just one more of the innumerable ways digital signage can be used creatively. The next time someone ask you, "What's digital signage?" you can point them to this.
Cover image from Twitter.