Blog: Christopher Hall 

Christopher Hall
Editor
DigitalSignageToday.com

Tuesday, 30 July 2013

It's funny to me how something will come up repeatedly in conversations with different people, then pop up in real life, too.

In several interviews I've done recently with DOOH providers/networks/etc., one benefit they all mentioned was that digital signage allows end-users and brands to make sure they don't advertise for their competitors in their stores.

A Mercedez-Benz dealership, for example, might have screens that end up showing commercials for BMW if they're just using a TV feed, but can make sure they only promote their brand if they have a dedicated digital signage content feed.

So on a recent road trip I stopped to get something to eat at a fast food quick service restaurant when this ad came up on their "digital signage":

qsr digital signage oops

And no, the restaurant I was in right then wasn't White Castle — but the next one was.

(Also, all those wires? That's just sloppy, guys. C'mon, you're better than that.)

Posted by: Admin AT 08:26 am   |  Permalink   |  0 Comments  |  
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