The Perspective 
Wednesday, 01 April 2015

By David McCracken - Livewire Digital

Turn on any high school or college sports movie and you’ll see a natural rivalry between the jocks and the tech nerds(…who I refer to fondly, being one of them!). Something in their DNA just can’t make these two groups get along. But in the case of sports Halls of Fame, life doesn’t seem to imitate art — jocks and tech geeks get along perfectly.

The hottest trends in sports Halls of Fame are digital signs, kiosks, and interactive software to organize and display the overwhelming amount of sports information available.

Baseball Hall of Fame

From the exhibits to the devices employees use to run operations, the Baseball Hall of Fame is taking tech to a new level. The Cooperstown landmark uses digital signs and interactive kiosks to give visitors a customized experience, no matter what they’re interested in.

The Baseball Hall of Fame has also started digitizing three-dimensional objects like documents and historic items to give visitors a hands-on experience, even if the physical item itself isn’t in the museum.

College Football Hall of Fame

Hot on the heels of the Baseball Hall of Fame’s tech success is the hall of fame for America’s #2 pastime: college football. You won’t see any plaques or busts in the College Football Hall of Fame — you’ll see movable touch screens instead. This Atlanta hot spot also incorporates RFID technology. Each visitor who enters selects their favorite team, and interactive video walls and other elements throughout the Hall are customized to reflect their preferences.

University of Massachusetts

At the UMass Football Hall of Fame, visitors use an interactive exhibit to explore the university’s 130-year-old football program. Kiosks and digital signs show visitors detailed historical information, current data and statistics, and engaging information on players, coaches, bands, mascots, and more. The digital directories allow every visitor using the kiosk to easily find something of personal interest through use of the touch screen software.

Stevenson University

The Stevenson University Mustangs were inspired by the All-Sports Museum at my alma mater, Penn State University, and wanted to use the same interactive kiosks as well as video wall technology to celebrate their own program. Visitors of the Stevenson Hall of Fame use the touch screen kiosk and ultra-high definition video walls to learn all about the students and staff of the Athletics Program. Livewire’s eConcierge Content Management System makes it easy for school personnel to update and change the information on a dime — and since sports are always changing and evolving, this ensures the most up-to-date information available.

Ultimately, this technology provides so much more than could ever be inscribed on a plaque in traditional Halls of Fame. Why share a small amount of information with plaques, busts, and photos, when you can share a limitless amount with kiosks, video walls, digital directories, and a content management system?

Posted by: Admin AT 08:04 am   |  Permalink   |  0 Comments  |  Email
Wednesday, 25 March 2015

As a professional in the digital signage business, I've developed a habit of checking out digital signage deployment wherever I go. Airports, QSRs, retail stores, malls and electronics shops have more digital signage displays than ever before. Besides giving an appearance of a growing business, the presentation digital signage makes is always the key I pay attention to. The unified color characteristics across multiple displays, display-array or video wall always represent the major issue I am concerned about.

Average consumers might not be overly worried when color is off a bit on their consumer TV. However, that same consumer might get upset in front of a display-array or video wall with the same hodgepodge of colors. The adverse performance effects of poor colors on a digital signage display-array are worse than not having the display at all.

The point being that the viewer needs information right then and there, and those off colors aren't helping, but are greatly affecting buying decisions. Those bad colors are only aggravating his or her intent to capture the information they need.

The bottom line is that commercial video walls or digital signage must have the right colors all the time.

Therefore, color calibration is key when selecting LCD displays for display-array and video wall applications. Therefore, a handy tool to easily calibrate color is of utmost importance. Business owners can use the tool to help correct and maintain the right colors and color uniformity across all displays.

It's not only got to be the right tool, but an easy one to use without the bits and bytes associated with a technical gizmo. Something that only takes one click of the mouse, and all the displays in a video wall are automatically color calibrated is the ideal one for ordinary business owners.

The ideal calibration tool should be easy to operate and simple to process. For instance, during this process, all parameters of each display are saved for future reference as part of the calibration process.

The owner selects a single display to act as a central point.  Remaining displays in that video wall are then matched up with the central point display.  Once the mouse is clicked, color calibration is performed for the complete video array or video wall.

In addition to pricing, quality, reliability, and post-sale service, selecting the right display that comes with the ideal color calibration tool is a key part of doing one's major pre-purchasing homework.

Posted by: Admin AT 12:18 pm   |  Permalink   |  0 Comments  |  Email
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