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The Perspective |
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Thursday, 08 November 2012
The Digital Screenmedia Association (DSA) has announced the winners for the DSA Crown Awards, which recognizes excellence in digital out-of-home content.
The DSA Crown Awards ceremony was held aboard the Duchess Yacht, which cruised around Manhattan, New York on Nov. 7 following the first day of Customer Engagement Technology World.
The categories for the content awards were Point of Sale, which is all about content on screens in store catering to the shopper; Point of Transit, which is all about reaching people are on the go, such as at airports and with digital billboards; and Point of Wait, for places where people have dwell time such as banks, elevators, and doctor’s offices. New sub categories based on budget were introduced this year.
The awards ceremony was co-hosted by Marcy Patzer of Scala and Keith Kelsen, author of Unleashing the Power of Digital Signage.
The winners are:
Category – Point of Sale (content budget of $10,000 or more)
- Gold: McCormick - Guess That Spice, submitted by 5th Screen Digital Services and HP
- Silver: Sprint - Green Mountain Bike LCD, submitted by Two West
- Bronze: Sprint Studio Holiday Grand Moment, submitted by Two West
- Honorable Mention: McCormick – Flavor Print, submitted by 5th Screen Digital Services and HP
Category – Point of Sale (content budget less than $10,000)
- Gold: Mercedes-Benz “Visualizer,” submitted by Scala and Pro-Motion Technology Group
- Silver: Sprint - Need For Speed EVO 3D LCD, submitted by Two West
- Bronze: Cedar Fair - Digital Menu Board Optimization, submitted by Allure Global Solutions
Category – Point of Wait ($10,000 or more)
- Gold: BBVA Flagship, submitted by John Ryan
- Silver: Sprint - Trail of Destruction, submitted by Two West
- Bronze: Sprint - Buyback Virtual Queue, submitted by Two West
- Honorable Mention: Loews Don CeSar Hotel - Concierge Board, submitted by JANUS Displays
Category – Point of Wait (less than $10,000)
- Gold: Sprint - Total Equipment Protection, submitted by Two West
- Silver: Family Dental Care, submitted by Digital Clinic
Category – Point of Transit ($10,000 or more)
- Gold: Monterey Bay Aquarium - 150 Feet of Awesome, submitted by Inwindow Outdoor
- Silver: Tesco - The UK's First Interactive Virtual Grocery Store, submitted by Monster Media
- Bronze: McCarran International Airport Digital Signage, submitted by Four Winds Interactive
| Mark Lopez and Lou Thurmon of Two West with their six Crown Awards. |
Judges for the DSA Crown Awards included Michael Chase of St. Joseph Content, Pat Hellberg of The Preset Group, Jim Kealy of 2hemispheres, Keith Kelsen of 5th Screen, and Anne White of HypeHouse.
Each of the entries were scored independently by the judges, who took the following into consideration:
- Did the content meet the objectives?
- Was the content engaging?
- Did the content fit the environment?
- Did the content fit the audience?
After all the judges submitted their scores, the scores are tallied and the highest average score in each category were chosen as winners. Judges who had entries in the competition recused themselves from judging their entry.
"The spectacular thing about this year's awards were the amount of entries featuring interactive engagement,” said Keith Kelsen, judge and co-host. “Looking at this year's gold winners shows that interactive content is a significant trend for the industry. For retailers, interactive engagement helps make their stores a digital destination.”
Tuesday, 23 October 2012
 The Digital Screenmedia Association (DSA) has announced the judges’ nominees for the 2012 DSA Crown Awards, which recognizes excellence in digital out-of-home content.
The nominees are:
- BBVA Flagship, submitted by John Ryan
- Cedar Fair - Digital Menu Board Optimization, submitted by Allure Global Solutions
- Family Dental Care, submitted by Digital Clinic
- McCarran International Airport Digital Signage, submitted by Four Winds Interactive
- McCormick - Guess That Spice, submitted by 5th Screen Digital Services
- Mercedes-Benz “Visualizer,” submitted by Scala and Pro-Motion Technology Group
- Monterey Bay Aquarium - 150 Feet of Awesome, submitted by Inwindow Outdoor
- Sprint - Buyback Virtual Queue, submitted by Two West
- Sprint - Green Mountain Bike LCD, submitted by Two West
- Sprint - Need For Speed EVO 3D LCD, submitted by Two West
- Sprint - Total Equipment Protection, submitted by Two West
- Sprint - Trail of Destruction, submitted by Two West
- Sprint Studio Holiday Grand Moment, submitted by Two West
- Tesco - The UK's First Interactive Virtual Grocery Store, submitted by Monster Media
Judges for the DSA Crown Awards included Michael Chase of St. Joseph Content, Paul Flanigan of Pro-Motion Technology Group, Pat Hellberg of The Preset Group, Jim Kealy of 2hemispheres, Keith Kelsen of 5thScreen and author of Unleashing the Power of Digital Signage, and Anne White of HypeHouse.
The DSA Crown Awards winners for gold, silver and bronze in the categories of Point of Sale, Point of Wait and Point of Transit will be announced during the DSA Party @ CETW held on Nov. 7 aboard the Duchess Yacht, the evening of the first day of Customer Engagement Technology World. To register for the DSA Party @ CETW, go to:
http://www.digitalscreenmedia.org/dsa-party-at-cetw-nyc-2012
For more information about Customer Engagement Technology World, go to: www.cetworld.com.
Wednesday, 26 September 2012
On Nov. 7, the evening of the first day of Customer Engagement Technology World (CETW) in New York City, the DSA Party @ CETW NYC will be held aboard the Duchess Yacht from 5-9 p.m.
During the event, the Association will announce the winners of the DSA Crown Awards in a special presentation. Following the awards, attendees will enjoy a buffet dinner, drinks, networking and sightseeing.
The Duchess, one of four ships owned by World Yacht of Pier 81, is a 160-foot long vessel with three decks that can accommodate up to 500 people. The panoramic windows will provide great views of the New York City skyline at night.
World Yacht sails down the Hudson, around the tip of Manhattan, up the East River, under the world-famous Brooklyn Bridge and far enough north for guests to catch a glimpse of the pristine architecture of the United Nations. The ship then turns around and sets sail for the Statue of Liberty, continuing back up the Hudson to its Pier 81 dock. Other well-known landmarks visible along the cruise include the World Financial Center and the shimmering art deco spires of the Empire State and Chrysler Building.
Pier 81 is a short walk from the Javits Center, the site of CETW. Chartered buses will also be available to transport attendees. The ship will set sail at 6 pm and return at 8:30 pm.
Tickets are now available for purchase:
Early registration (until Oct. 31)
- DSA User Members: $25
- All other DSA Members: $50
- Non-Members: $100
Late registration (Nov. 1 or later)
- DSA User Members: $45
- All other DSA Members: $75
- Non-Members: $125
Click here to register
Note: DSA Membership is free to organizations that qualify (brands and venue owners such as retailers, banks, restaurants, hotels, government, etc.)
Tuesday, 07 February 2012
by Alex Richardson
I've won over 30 industry awards for my clients and companies and I've served as a judge for six industry award events. I would summarize my advice on how to improve your chances to win into a simple concept that drives my business career: Follow the three Fs - fun, fame and fortune.
Fun: As judges, we read dozens of award applications. We tend to read submissions after work, on the train or on weekends when time permits - and we are probably sleep deprived.
Judges need to be entertained in order to capture their full attention.
Ensure that your award application is created with the proper balance of data, i.e., supply the relevant answers to the contest questions as well as provide thoughtful creative content to support your data: website links, good photos, videos. For example, when we submitted the Ralph Lauren Interactive Store Window application in 2006, we included dozens of photos, videos and media clips in order to help the judges understand how the application worked.
US Open Interactive Window August 2006
Ralph Lauren Store Madison Avenue NYC
Interactive Store Window
New Bond Street London, 2007
Boris Becker
Fame: Fame is not only about how your project generated positive press or awareness, but how did your application change the world? If your award application doesn't have the wow factor, don’t waste your time on the award application.
Being the first to innovate for a given category is key to winning.
We could have saved time and money and created a virtual shop that promoted the Ralph Lauren US Open website content (without transactions). Instead, we engineered a simple way to mount a standard POS credit card reader on the front of the touchscreen store window ... outdoors. And we did this in a matter of weeks, not months. We were the first in the world to allow customers to order store merchandise after store hours when the store was closed. By innovating, we captured the imagination of worldwide press and elevated the brand as technology leader — totally in alignment with the new generation of digital, multi-channel consumers.
Fortune: Many award applications talk about "how did your application create a positive (ROI) –return on investment? Did my application add incremental revenues to you or your client?"
It's a powerful advantage to your award application if you can demonstrate a simple ROI to the judges. But for many emerging technologies, it’s not about ROI, it’s about ROO (return on objective).
Great brands focus on key objectives. David Lauren's objective is to use technology and innovation "as a way to tell a story about the brand." If a brand tells a relevant brand story (and creates awesome products), we increase the sales of our merchandise without spending millions on traditional print, online and TV advertising.
Our Ralph Lauren Interactive Store Window was the first stepping stone on how we wanted to break down the barrier between the retail storefront and the digital website and let customers browse and shop in the store and then complete the transaction at the store window or at their home or office computer.
We were totally customer focused and put our rich digital assets in front of the customer at the point of decision-making-the store window. (Our US Open Interactive Window was almost two years before Steve Jobs launched his Apple App Store and smart phones took over the role of kiosks.)
The results: We increased sales inside the stores and website, generated massive worldwide press, and elevated the brand as the #1 digital global apparel brand in the world. We also changed the way that retailers use digital content inside of retail stores. I’m not surprised today to see digital signage, interactive windows, 3D displays, QR codes and other innovative apps promoted at many stores from New York to Shanghai.
Awards: Yes, we won six industry awards, including multiple "Best of Show" awards and Industry Innovator of the Year Award.
 Alex Richardson is managing director of Selling Machine Partners and can be contacted at .
Tuesday, 01 November 2011
 The Digital Screenmedia Association (DSA) has announced the judges’ nominees for the DSA Crown Awards, which recognizes excellence in digital out-of-home content.
The nominees are:
- Complete Digital Content Strategy and Digital Signage Implementation for TD Canada Trust, submitted by St. Joseph Content
- Harrah's Cherokee Hotel Lobby Video Wall, submitted by Alpha Video Creative
- PNC Auto Loan Spot, submitted by John Ryan
- PNC Street Marketing Content, submitted by John Ryan
- Smashburger Digital Menu Boards, submitted by WAND Corp.
- Sprint, 3D Park LCD, submitted by Two West, Inc.
- Sprint, Diner LCD, submitted by Two West, Inc.
- Sprint, NASCAR Grand Moment, submitted by Two West, Inc.
- Tri Counties Bank Engages the Community, submitted by EWI Worldwide
SEE PHOTO SLIDESHOW
Judges for the DSA Crown Awards included Michael Chase of St. Joseph Content,Paul Flanigan of Rise Vision, Pat Hellberg of The Preset Group, Keith Kelsen of 5thScreen and author of Unleashing the Power of Digital Signage, and Anne White of PRN.
The DSA Crown Awards winners for gold, silver and bronze in the categories of Point of Sale, Point of Wait and Point of Transit will be announced during the DSA Pre-Show Party held on Nov. 8 at Dave & Buster’s Times Square, the night before Customer Engagement Technology World begins. To register for the DSA Pre-Show Party, go to: http://www.digitalscreenmedia.org/dsa-pre-show-party.
For more information about Customer Engagement Technology World, go to:www.cetworld.com.
Wednesday, 07 September 2011
The Digital Screenmedia Association (DSA) is now accepting entries for the DSA Crown Awards, recognizing the impact of excellent content in out-of-home environments through the use of digital signage, self-service kiosks, and mobile technology.
Companies may enter in one or more of the following categories:
- Point of Wait (dwell time - such waiting for a table, waiting in line, waiting room, etc.)
- Point of Sale (shoppers - such as retail, restaurant menu boards, etc.)
- Point of Transit (people on the go - such as airports, digital billboards, etc.)
Within each of the three categories above, entrants will select one of the following two sub-categories:
- Content run on a digital signage / kiosk network (one-way or interactive)
- Content campaign run across multiple screens (digital signage/kiosk plus mobile, online and/or TV)
DSA welcomes entries from all interested companies - members and non-members alike. The cost to enter is $195 per entry. All entries will require the submission of a photo of the screen in its environment and a video of the content. The content must have been aired between October 1, 2010 and October 1, 2011 to be eligible.
"Great content is often the difference in making a digital out-of-home project successful," said David Drain, DSA executive director. "Since 'content is king,' we've developed the DSA Crown Awards to recognize engaging and impactful digital screenmedia content."
DSA member experts involved in the creation of the new awards program included some of the top content leaders in the industry: Michael Chase of St. Joseph Content, Paul Flanigan of Rise Vision, Pat Hellberg of The Preset Group, Keith Kelsen of 5thScreen and author of Unleashing the Power of Digital Signage, and Anne White of PRN.
The DSA Crown Awards winners will be announced during a DSA event held on November 8, 2011, the night before Customer Engagement Technology World begins at the Javits Convention Center in New York City. The location of the DSA event will be announced shortly.
Wednesday, 27 April 2011
During the opening keynote session at Customer Engagement Technology World, the final three award winners were announced as part of the 2011 DSA Industry Excellence Awards. Stuart Armstrong, DSA immediate past president, and Brian Ardinger, DSA president, presented the following awards:
Industry Deployer of the Year
Jared Miller, managing director, Self-Service & Emerging Technology, United Airlines
Network Operator of the Year
Care Media Holdings Corp.
Screenmedia Integration Award
Royal Caribbean International, submitted by Four Winds Interactive
Industry Deployer of the Year
Jared Miller, managing director, Self-Service & Emerging Technology, United Airlines
Jared Miller has led the self-service programs at Continental Airlines (and now United Airlines) for over eight years. Under his leadership, he has driven significant adoption of numerous customer enhancing technologies and products. Additionally, he has led the introduction of many innovative, industry-first and value-creating products. Among these are automated check-in and the introduction of the mobile boarding pass (Continental was the first airline to offer this product in the U.S). Mr. Miller’s leadership on this initiative was not only within Continental, but also with TSA and airport authorities to ensure proper approval and support was instrumental in the success of the program. In the past year, Mr. Miller and his team launched the Continental mobile application for the iPhone and Android platforms, which have been well received.
Network Operator of the Year
Care Media Holdings Corp.
With a national footprint of 5,500 place-based TV screens, Care Media Holdings Corp., and its brands KidCARE TV, Women's HealthCARE TV, and PetCARE TV, is the largest distributor of full motion audio/visual, broadband-delivered patient education programming to medical specialty practices in the United States. Launched in 2007, Care Media’s fast track to success has been built on President/ CEO Phil Cohen's relentless focus on ensuring that the network provides exceptional content backed with reporting transparency, accountability, and measurable ROI. The programming, which educates patients on specific illnesses as well as promotes awareness of preventative health care measures, is reviewed by Care Media Holdings’ medical advisory boards to corroborate the validity, accuracy and relevance of content segments. Current programming reaches close to five million female shoppers monthly and 60 million annually.
Screenmedia Integration Award
Royal Caribbean International, submitted by Four Winds Interactive
Royal Caribbean tapped Four Winds Interactive (FWi) to design a highly intuitive, yet complex passenger-facing communication network onboard Royal Caribbean’s newest, most technologically advanced cruise ships, Oasis and Allure of the Seas. With over 200 digital displays operating off of the FWi digital signage network, the system provides real-time data that offers a guest experience like no other and plays an integral part in assisting passengers with navigating the world’s largest cruise ship at 1,187 feet long and 208 feet wide. The signage network is very diverse with everything from passive screens displaying non-interactive information to sophisticated interactive touchscreens providing real-time data and wayfinding.
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