The Perspective 
Monday, 24 May 2010
The following is the first in a series of DSA Committee Perspectives that the Association hopes will provide insight into the role of the DSA’s various committees in the advancement of the Association and the industry as a whole.  
According to Digital Screenmedia Association executive director David Drain, the goal of the organization’s Education Committee has been pretty straightforward since the time it was formed. 
“It was set up to identify the educational needs of the membership and to develop the best ways to deliver them,” Drain said. 
Jeff Porter, executive vice president of Scala and co-chair of DSA’s Education Committee, says the group has made one crucial step toward accomplishing that delivery: It’s come up with a plan.
“We’re trying to put in place some infrastructure to certify courses, develop a credit system for courses, allow course authors to submit their courses for credits, allow course instructors to indicate which students have passed and allow students to track their credits and apply for courses,” Porter said. 
“We want to allow the DSA to administer all of the above,” Porter said. But as one might imagine, “There’s a significant amount of Web infrastructure needed, and we don’t have the funding to do that today,” he said. 
According to Drain, that’s where one of the Association’s larger goals comes into play. In February, the organization announced plans to secure proposals from professional tradeshow-management companies to help establish a conference and tradeshow under the direction of or in partnership with the DSA. In a press release issued at the time, the Association noted that its members wanted to “establish a conference and tradeshow for the industry, by the industry, with proceeds substantially staying in the industry.” 
And Drain hopes some portion of those proceeds will provide the funding necessary to implement the Education Committee’s certification program. 
“We’re still in the formative stages of all this,” he said. “We’re gathering all the educational opportunities available and want to use the DSA Web site as a jumping-off point for members to see what’s available to them.” 
Scala’s Jeff Porter is co-chair of the DSA Education Committee, along with Platt Retail Institute’s Margot Myers. More information on the Education Committee can be found here.
Posted by: Caroline Cooper AT 01:50 pm   |  Permalink   |  0 Comments  |  
Tuesday, 04 May 2010
Kiosk and digital signage industry leaders discuss the new Digital Screenmedia Association, and the exciting times ahead for the digital signage, interactive kiosk and mobile technology industries.

Posted by: Christopher Hall AT 09:16 am   |  Permalink   |  0 Comments  |  
Tuesday, 04 May 2010

Intel head of digital signage Jose Avalos was scheduled to talk about "Using an intelligent and innovative digital signage strategy to reduce total cost of ownership" at today's Digital Signage Strategies Forum in London. 

But after polling the audience he went off track a bit and dwelt more on Intel's view of the future of the digital signage industry - and on the company's inititatives to both grow the industry as a whole and to create a preference for Intel's technology in the sector.

Intel obviously sees digital signage as a growth industry and an opportunity to get into a less-than mature market early on, and it's already partnering with fellow big-boy Microsoft to leverage their way into the sector.

And now that Microsoft has announced its digital signage-friendly Windows Embedded 7, reps from both companies at the show today dropped a bombshell during Avalos' talk, the availability of what Avalos called "a reliable and standards-based media player platform for the digital signage industry."

The jointly developed Digital Signage Evaluation Kit is aimed at simplifying and speeding the time to market of signage deployments. Using Windows Embedded 7 and Intel's Core I.5 processor, the kit solves many of the technical issues deployers face, says Lorraine Bardeen, Windows Embedded EMEA marketing manager. 

According to a website link provided by Avalos, "the Digital Signage Evaluation Kit (DSEK-10) offers device manufacturers and software developers an open media player platform that is optimized for digital signage applications."

The DSEK is an integrated hardware and software platform that has been tested extensively by the companies' joint engineering team, Bardeen says, which will allow digital signage deployers to spendmore time on content and less on the technical issues.

"They can spend more time on 'wow'-factor," she said. "Their job is to meet the needs of their business...not spend time integrating the hardware and the software."



Posted by: Christopher Hall AT 07:27 am   |  Permalink   |  0 Comments  |  
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