Tuesday, 15 June 2010
Last year, the Self-Service & Kiosk Association published a set of 12 documents that outlined industry best practices and covered topics ranging from kiosk cash management to ADA compliance to system security. Since then, the Digital Signage Association has added to the collection with “Best Practices: Digital Signage Content.”
With the merging of the two groups to form the Digital Screenmedia Association this year, the scope has widened for the DSA’s committee on Best Practices. We spoke with Keith Kelsen, chairman and CEO of 5th screen and the Best Practices committee chair, for a preview of what the group expects to accomplish this year.
Much like the associations themselves, Kelsen says, the goals of the Best Practices committee have begun to evolve – moving forward, the committee’s publications will cover topics from across the self-service, kiosk and digital signage industries.
“The committee brings forth information and education for creating content for digital signage in the three sectors: point of wait, point of sale and point of transit,” Kelsen said. “But the near-term goal of the committee is to provide white papers on each segment, while tying in kiosk and digital signage content best practices that our members can benefit from.”
In the immediate future, Kelsen says, the committee plans to create a new set of documents for members, and then its focus will shift to providing a complete and inclusive resource for all things kiosk and digital signage.
“We need qualified content individuals that have experience and knowledge to help us complete the next phase of white papers, which will be on content best practices for point-of-sale networks,” he said. “Then, we are looking to tie kiosk content and digital signage content together to come from one single, comprehensive source.”
And the Best Practices committee won’t limit itself to simply publishing white papers for members – Kelsen says the group will broaden its reach down the road.
“The long-term goals are to provide educational seminars for creating content on an ongoing basis for the association,” he said.