The Perspective 
Thursday, 07 November 2013
The Digital Screenmedia Association (DSA) has announced the winners for the DSA Crown Awards, which recognizes excellence in digital out-of-home content.
The DSA Crown Awards ceremony was held at the Hard Rock Cafe Times Square in New York on Nov. 6 following the first day of Customer Engagement Technology World.

The categories for the content awards were Point of Sale, which is all about content on screens in store catering to the shopper; Point of Transit, which is all about reaching people are on the go, such as at airports and with digital billboards; and Point of Wait, for places where people have dwell time such as banks, elevators, and doctor’s offices. Within each of the three main categories are sub-categories for budget: over $10,000 and under $10,000 (content cost only).

The awards ceremony was co-hosted by Linda Hofflander of Samsung and Keith Kelsen, author of Unleashing the Power of Digital Signage.

The winners are:

Category – Point of Sale (content budget of $10,000 or more)
  • Gold: Mercedes-Benz USA AMG Performance Center Digital Display, submitted by All Things Media
  • Silver: Palacio De Hierro Design Screen Environment, submitted by SSL Digita
  • Bronze: Avatar Virtual Banca Digital Banamex, submitted by SSL Digital
Category – Point of Sale (content budget less than $10,000)
  • Gold: Dee Daa Restaurants, submitted by Arsenal Media
  • Silver: Texas/Church's Chicken, submitted by WAND Corporation

Category – Point of Transit ($10,000 or more)

  • Gold: DTE Energy, submitted by EWI Worldwide
  • Silver: Mont-Tremblant Informational Kiosk, submitted by Groupe Viva

Category – Point of Transit (less than $10,000)

  • Gold: Taco Bell Interactive DOOH Campaign, submitted by Aerva

    Category – Point of Wait ($10,000 or more)

    • Gold: Christie Headquarters Lobby, submitted by Arsenal Media
    • Silver: Gensler Multi-Surface Experience, submitted by The Hive
    • Bronze: Adobe Executive Motion Experience, submitted by Array Interactive
    Category – Point of Wait (less than $10,000)
    • Gold: Sprint Mobile Controls LCD Screen Product Video, submitted by Two West
    • Silver: Sprint MOGA Pocket Controller Product Video, submitted by Two West
    • Bronze: FWi Corporate Communications Network, submitted by Four Winds Interactive

    The team from Groupe Viva celebrate their 2013 DSA Crown Award.

    Judges for the DSA Crown Awards included Manolo Almagro of TPN, Michael Chase of St. Joseph Content, Pat Hellberg of The Preset Group, Keith Kelsen of 5th Screen, and Anne White of HypeHouse.

    Each of the entries were scored independently by the judges, who took the following into consideration:
    • Did the content meet the objectives?
    • Was the content engaging?
    • Did the content fit the environment?
    • Did the content fit the audience?

    After all the judges submitted their scores, the scores are tallied and the highest average score in each category were chosen as winners. 

    "This year showed that corporate lobbies are a big trend as we saw this category grow exponentially with great content delivered," said judge and co-host Keith Kelsen.

    Posted by: David Drain AT 09:02 am   |  Permalink   |  0 Comments  |  
    Add to favorites

    Our members are among the most prominent and respected suppliers of digital signage, kiosk, self-service and mobile technology solutions.

    Request project help from DSA members

     The Perspective 
    Latest Posts


    "I joined the Digital Screenmedia Association because everything is changing so rapidly with this medium that you need to have as much access to information as you can get. I have met many vendors and users, and enjoy the opportunity to share our 'war stories' and use our experiences to help each other with ideas that support successful networks."

    Margot Myers
    Director, Gobal Marketing & Communications
    Platt Retail Institute
    Tweets by @iDigScreenmedia

    Digital Screenmedia Association | 13100 Eastpoint Park Blvd. Louisville, KY 40223 | Phone: 502-489-3915 | Fax: 502-241-2795



    Website managed by Networld Media Group