Digital signage provider INNOVEX, formerly Advanced Business Machines, recently jumped on the viral bandwagon when it posted its own version of the still-popular "Harlem Shake" video meme to YouTube.
Clearly there are some serious science fiction fans at the company, given the number of sci-fi movie characters in the video, and the slightly-longer-than-normal version of the video ends up with most of them stuck in a digital signage screen. (The video also starts out with the de rigueur solo dancer, Boba Fett in this case, dancing in a digital signage screen.)
"I joined the Digital Screenmedia Association because everything is changing so rapidly with this medium that you need to have as much access to information as you can get. I have met many vendors and users, and enjoy the opportunity to share our 'war stories' and use our experiences to help each other with ideas that support successful networks."
Margot Myers
Director, Gobal Marketing & Communications
Platt Retail Institute
