Long before I even came on board at Digital Signage Today, the Steven Spielberg/Tom Cruise sci-fi flick "Minority Report" had become something of a cliché in the digital signage world – after it was repeatedly over-cited as an example of what digital signage could be, ad nauseam.
Still, though, if you wanted to give someone an idea of some of the possibilities, both attractive and frightening, inherent in the rise of digital signage and digital out-of-home advertising, "Minority Report" was, and continues to be, a handy shortcut to an explanation for the uninitiated.
(I'll admit, I still use it from time to time to tell people who aren't familiar with digital signage — or at least don't realize they are — about what could be soon coming down the pike, sooner than they realize.)
But starting last year and then continuing into this, specialty glass and ceramics maker Corning began releasing its "A Day Made of Glass" videos that update our vision of a possible digital signage future.
