Member Biography 

Stuart Armstrong
President Americas
ComQi
134 West 26th Street, Suite 900
New York, New York 10001
United States
Phone: 212-741-8575

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With 20 years’ experience in assisting companies achieve their strategic and operational objectives, Stuart has led in the creation and adoption of sales and marketing best practices. These practices have helped companies in industries ranging from retailers and packaged goods and food/beverage to information services and pharmaceuticals reach their business objectives.

Stuart’s career is marked by an early recognition of the potential of digital systems to drive companies’ productivity and performance. Prior to joining Digital View (now ComQi) in February 2004, Stuart was Senior Vice President at Euro RSCG Meridian (part of Havas Advertising, www.havas.com), a leading consulting firm to the consumer goods and retailing industries. In addition to his responsibilities with Meridian, Stuart also served as liaison to Euro RSCG Partners, a true integrated marketing communications agency. In this role, Stuart identified opportunities with existing and prospective clients to create media-neutral strategies utilizing a variety of marketing strategies and tactics.

Prior to Meridian, Stuart was VP of Sales for Gelco Information Network (www.gelcotrade.com), a leading provider of trade management B2B solutions to the consumer goods industry. Previously, he served as President and Founding Partner of Performance Wave, Inc., which developed, sold and serviced the industry’s first web-based Category and Promotional Management solution. Performance Wave was acquired by Gelco in April 1999.

His early career is highlighted with positions at Information Resources Inc. (us.infores.com) as Director of Product Management and Product Marketing and the founding in 1989 of one of the first B2B multimedia agencies in the US, L.A. Image.

Recent Presentation (1):
01/13/2009
NRF Show
New York, NY
Creating Competitive Advantage with In-Store Digital Signage
This session is designed to point you in the best direction regarding the use of In-store Digital Signage to: 1. Drive increases in your core metrics such as conversion, sales uplift, promotional effectiveness and inventory efficiencies; 2. Put teeth into your cross-channel merchandising strategies; 3. Support staff communications and training; and 4. Introduce new revenue sources through media ad sales. In addition, we will outline financing approaches that eliminates any capital expenditures and moves all the cost to monthly operating expenses.

Recent Presentation (2):
05/12/2008
Henry Stewart New York 2008's Digital Asset Management & Marketing Operations Symposium
New York City
Digital Media Networks
This session will explore content development strategies for digital media networks at retail. Panelists will discuss how to build and maintain a content archive, what kind of content works best at retail, and what's new and innovative in the space.

Expertise - Digital Signage Subjects:

* Advertising
* Service
* Software
* Strategy

Expertise - Vertical Industries:

* Casinos
* Employee Communications
* Financial/Banking
* Healthcare
* Retail
* Supply Chain
* Travel
* End-to-end Digital Signage Implimentation

Expertise - Project Management:

* Justification
* ROI Measurement
* Planning
* Implementation

Expertise - Industry Outlook, Trends and Statistics:

* General Trends
* Successes and Failures

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