My initial column in this space was titled Customer Engagement – It’s the Name of The Game, and this continues to be a key issue not only at the heart of our program, but at the heart our industry and its success. 

For more than a decade, we’ve stressed that digital signage, kiosks, mobile technology and future applications will only find long-term success through customer engagement. Whether in a restaurant, hotel, arena or airport – interacting with and engaging customers remains vital in driving their decisions and ultimately a company’s ROI.

Everyone wants to create messages that incite action, but the key to accomplishing this is turning everyday experiences into exciting, worthwhile engagement opportunities, while showing you understand consumers’ time constraints. Achieving this means implementing a strategy utilizing technologies AND engagement that not only complement each other but drive customers to make purchases. 

Over the years, KioskCom has transformed from a show about technology to one focused on customer acceptance and engagement. From kiosks and digital signage to mobile and other new technologies that have positively impacted revenue growth, operational efficiencies, customer experience and loyalty, we have continued to expand our focus to include these new technologies. We have trained thousands of executives at leading organizations on how to make their deployments successful, with case study analyses by their peers and from their perspective. And now – we set our sights on the most important element – Customer Engagement.

Our event November 10-11, 2010 in New York marks another first in exploring technology and engagement strategies as KioskCom Self Service Expo & The Digital Signage Show evolves into Customer Engagement Technology World. This evolution exemplifies everything we have always been – a strategic industry leader, providing education and resources, while helping attendees improve their programs and increase ROI. 

At our upcoming shows, we will continue to explore customer engagement strategies for multiple technologies, including self service, digital signage, mobile, handhelds, digital out-of-home, social media and many others that enter our daily business and consumer lives. We will focus on helping attendees achieve business success by providing them with the tools to create impactful messages that engage and motivate their customers to take action based on those messages.

With all of the available technology in today’s world, the real question is not which one to use, but how can the one you choose best be used to truly engage customers to take the actions you want? As we move forward with Customer Engagement Technology World, we will explore the keys to answering this question.

Register today & see for yourself from April 14-15, 2010 at The Mandalay Bay Convention Center in Las Vegas, NV. 

We are pleased to offer a variety of opportunities for attendees to learn more about important engagement strategies throughout the show. Special events and educational sessions addressing this include:

• The Customer Engagement Technology Summit – Takes place April 13, and is free to qualified applicants. Buyers only. Led by industry experts Janet Webster and Paul Flanigan.

• “Paying It Forward” – Do you ever wish that you had been able to pick the brain of industry thought leaders and understand best practices, tips, tricks and pitfalls before they happened? Back after its resounding success in the 2009 New York event, Paying It Forward – Lessons Learned & Best Practices for Success is an opportunity to take the lessons learned during the conference to the next level! 

• Cooking Up Content Demonstration – Understand content creation from strategy to playloop

• The Digital Signage Connection Tours – A semi-private tour experience on the exhibit hall floor intended to get attendees quickly up to speed on aspects of digital signage/DOOH technology, services and strategy so they can have more educated and productive conversations with vendors.

• The Kiosk & Self-Service Expert Tours – The Kiosk & Self-Service Expert Tours provide attendees with a semi-private tour experience on the exhibit hall floor focusing on specific self-service applications and components that strategically can be utilized in kiosk and self-service deployments

• Keynote Presentations

o Creating Outstanding Experiences & Content: Engage Customers By Winning Their Hearts (BrainJuicer)
o The Library of Congress Experience (Library of Congress)
o Insights, Tips & Tricks From Global Scale Industry Leaders: What Do They Really Think? (Panel  of global experts)

• SocialSphere – Learn about the latest in social media, and how your organization can take advantage of all it has to offer to meet your business objectives and create results

• DailyDOOH BloggerZone – Meet with the top bloggers and electronic journalists