On average, 70 percent of all new business is gained through referrals or relationship marketing. It is also considered to be one of the most cost-effective ways to build your business.
I’m a believer that business relationships, companies and products are built by people, and the more you engage with, value, and leverage those people and their individuals skills and talents, the better your solutions and organizational performance will be.
If the DSA was to sponsor and build out a powerful industry networking program that outlined a referral marketing strategy for its networking members, and designed networking programs to develop individual, executive and company wide networking skills, what type of opportunities, mapping of online marketing, social media, and events do you feel would be most valuable?
Should networking be regional? By vertical market? Or by solution set?