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Tuesday, 26 April 2011

Software provider helps retailers “Start Here” at Customer Engagement Technology World.

LINCOLN, NE, April 26, 2011 – Nanonation will showcase a number of new, digital screenmedia solutions at the Customer Engagement Technology World (CETW) show in San Francisco, April 27-28. Nanonation’s booth #506 will offer visitors a way to explore an array of digital signage, kiosk and mobile solutions developed for leading brands worldwide. The theme of the exhibit will be “Start Here,” whereby visitors can find out the best ways to capitalize on the latest technology and marketing solutions to impact the customer experience.

CETW visitors will be able to scan QR codes for instructions on how to play the interactive “Start Here” game where prizes include books from best-selling authors Seth Godin and Gary Vaynerchuk to an iPad 2 will be given away.

“Our goal at CETW is to help retailers begin to navigate the complexities of designing, deploying and managing digital in-store technologies. We wanted to have a fun way to help retailers explore and experience more options for engaging and interacting with customers,” said Brian Ardinger, CMO of Nanonation.

In addition to firsthand demonstrations of award-winning solutions, such as the Waste Management Greenopolis recycling kiosk, which provides customers an easy way to recycle and earn reward points. Nanonation staff will also be giving live demonstrations of FrameWorks DS, the newest addition to its suite of digital signage solutions, as well as a variety of mobile and digital signage examples.

Also during the show, Nanonation executives will be speaking at the following sessions:

  • Bradley Walker, Nanonation’s CEO, will be moderating a panel on Thursday at 10:30 a.m. titled, “Location Based Mobile Marketing: What is it? How to Use it? And How it Will Drive Traffic to Your Venue,” as well as participating in a panel for “Shopper Marketing: How to Effectively Leverage In-Store Digital Media,” on Thursday at 3:15 p.m.
  • Brian Ardinger, Nanonation’s CMO, will be presenting Wednesday at 10:30 a.m. with a session titled, “Understanding the Landscape of Customer Engagement Technology: Tutorial and Tour,” and Thursday afternoon at 2:00 p.m. with “Creating In-Store Experiences That Matter – Tips, Trends & Technologies.”
  • Lyle Petersen, Nanonation’s CTO, will be part of a panel discussion looking at “How Connectivity Can Cripple Your Project: The Top Five Pitfalls to Avoid,” on Wednesday at 1:15 p.m.

Each session will delve into specific industry case studies and insights gained from the past decade of work in the digital media marketplace.

About Nanonation
Nanonation’s enterprise-class software for digital signage and kiosks drives sales and fuels profits. With proven tools and technologies to enhance the customer experience, businesses can now deliver powerful messaging and integrated marketing services seamlessly across an enterprise – all while monitoring, measuring, and managing each customer interaction. Nanonation’s client list includes Build-A-Bear Workshops, Royal Caribbean, Mazda, Harley-Davidson, and many others in the retail, hospitality, entertainment and financial services markets. For more information, visit

Posted by: Admin AT 09:00 am   |  Permalink   |  
Friday, 22 April 2011
COPENHAGEN, Denmark – Cryptera, a world-leading provider of secure payment solutions, hereby announces the launch of an outdoor payment terminal focused on providing a more cost-effective unattended payment option for manufacturers of transaction kiosks, drive thru applications, ticketing machines and more.

The Cryptera UPT 7000 is a rugged point-of-sale terminal designed for outdoor use, ultimate security and payment processing efficiency. The integrated device allows customers to insert their card, view a secure display message and securely input their PIN numbers all on a single unit.

The significant growth in debit card transactions is leading to increased demands for PIN entry of the card holder.

Traditionally in the U.S., manufacturers of devices that require unattended payment have used modular payment solutions consisting of separate displays and card reader devices with no need for PIN entry. The cost of integrating the devices and performing repairs to individual pieces can often be costly and the approach also lends itself to security concerns, such as an increased chance of card skimming and data theft by fraudsters able to break into the unit. 

The Cryptera UPT 7000 helps to solve many of those security and cost issues by providing a solution that combines End-to-end Encryption and the necessary components of an unattended payment system into one solid unit designed for high traffic and usage in an outdoor setting.  In addition the UPT 7000 is certified and compliant to PCI security standards and prepared for International EMV transactions with use of chip card and PIN code.

“Unattended payment deployers, such as gas stations, must promise their customers the highest level of security when they input their personal payment information and the UPT 7000 goes a long way towards supporting that promise,” says Brian Schleisner, Senior Manager of Cryptera. “Its cost-effectiveness helps everyone all the way up the supply chain.”

The UPT 7000 is ruggedly built, with a gray polymer casing and is able to operate in temperatures as high as 150°F and as low as -91°F. A bright LCD screen, encrypting PIN pad and integrated card reader all in one ergonomic designed unit greatly improves the user experience.

The UPT 7000 is currently seeing success in:
  •     Ticketing kiosks
  •     Drive thrus
  •     Pay-at-the pump services
  •     Gaming kiosks
  •     Parking venues
  •     Carwashes
  •     Chargers for electrical vehicles
The UPT 7000 will be shown and demonstrated at two upcoming industry events.

Customer Engagement Technology World
The event for customer engagement strategies, solutions and ROI through digital media. The event will take place April 27-28, 2011, at the Moscone Convention Center in San Francisco, Calif. Cryptera will be featured in booth 539.

Electronic Transactions Association 2011 Annual Meeting and Expo
Merchant acquirers, financial institutions, processors, alternative payment providers, value added resellers, prepaid companies and merchant sales teams come together for the most diverse and comprehensive show in the payment industry. The event will take place May 10-12, 2011 at the San Diego Convention Center in San Diego, Calif. Cryptera will be featured in booth 1335.

About Cryptera

Cryptera is a fast-growing subsidiary of the Nets Group, headquartered in Copenhagen, Denmark and is a world-leading provider of secure payment solutions and supplies to some of the largest global manufacturers of ATMs and petrol pumps. With more than 1,000,000 payment solutions in use across the globe, Cryptera has proven and tested international experience within the global payment industry and has more than 25 years experience in providing high-security payment solutions worldwide.

Posted by: Admin AT 08:00 am   |  Permalink   |  
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