SAN FRANCISCO, Calif. & WESTBOROUGH, Mass.--(BUSINESS WIRE)--Premier Retail Networks, Inc. (PRN), a global leader in digital place-based media services and BJ’s Wholesale Club, Inc. (NYSE:BJ), a leading warehouse chain in the eastern United States, today announced that BJ’s has selected PRN to provide high-quality, 1080p video programming for BJ’s in-club television department.

Under the multi-year agreement, PRN will provide strategic content and creative services, such as best-in-class HD 1080p programming, custom production services and a custom branding package. BJ’s members will be able to view high-quality television programming and will receive HD education at the point of purchase to better inform their television buying decisions. PRN will also provide BJ’s with national and regional advertising sales representation and support with advertisers and agencies across the country.

With the addition of BJ’s’ 189 locations, PRN’s HDTV Network now delivers more than 70 million commercial viewers monthly across more than 3,255 leading retail locations – reflecting an increase over the size of the viewership audience released in Nielsen’s latest “Fourth Screen Audience Report.”

“We’re very well aligned with PRN’s strategic approach to creating engaging and effective content focused on the member experience at BJ’s,” said Chris Maynard, Television Buyer at BJ’s. “Their long track record and established best practices around content and creative services will greatly assist us in demonstrating the quality of our offering and informing the BJ’s member who is considering a television purchase.”

“BJ’s has fine-tuned a very successful formula for bringing its members high-quality, brand-name merchandise for low prices, and we’re looking forward to further enhancing that shopping experience by providing informative, relevant and timely HD programming,” said Richard Fisher, PRN president and chief executive officer. “This new relationship also presents an important strategic addition to our ad sales efforts by providing marketers with the ability to reach additional, highly desirable consumers on the East Coast.”

About Premier Retail Networks, Inc.

Premier Retail Networks, Inc. (PRN) provides digital place-based media services that enable retailers and marketers to reach consumers in more than 10,000 locations in the U.S. and Mexico. PRN works with leading retailers, advertisers, content and technology companies to create and deliver place-based media that engages, informs and motivates consumers where they shop, eat and socialize. PRN’s retail customers include Acme Markets, Albertsons, Associated Food Stores, BJ’s Wholesale Club, Costco, Jewel-Osco, Meijer, Pathmark, Sam’s Club, Shaw’s, ShopRite, Star Market, Target, Walmart Stores and Walmart Mexico. Through advertising sales relationships with Retail Entertainment Design and indoorDIRECT, PRN also represents the in-venue networks located in Fred Meyer and Fry’s Marketplace retail stores, and in a number of leading quick service restaurants. PRN’s programming alliances include major television networks and other media properties, as well as movie studios, record labels and magazine and newspaper publishers.

About BJ’s Wholesale Club, Inc.

BJ's is dedicated to providing members with high-quality, brand-name food and merchandise at prices that are significantly lower than supermarkets, supercenters, department stores, drug stores and specialty retail stores. BJ's carries the most product variety of any wholesale club with more than 7,000 items, including supermarket-sized staples, USDA Choice meats and stock-up items. BJ's is the only wholesale club to accept all manufacturers' coupons and for greater convenience, offers the most payment options including EBT.

Headquartered in Westborough, Massachusetts, BJ's Wholesale Club, Inc. is a leading operator of warehouse clubs in the eastern United States. The Company currently operates 189 clubs and 101 gas stations in 15 eastern states. Learn more and shop online at BJs.com or for exclusive content visit Facebook.com/bjswholesaleclub and Twitter.com/bjswholesale.