Screens, a new, young Israeli media company, has successfully completed installation and digital media broadcast in over 100 bars and pubs in Israel. The company installed Android tablets and TV screens connected to Android streamers in the hottest hang-outs for young Israelis. The ad and content network is based on cutting-edge NoviSign technology, which enables creating, broadcasting and managing content on multiple screens in a cost-efficient way.
The installations were made in the leading bars and restaurants that are well-known as trend-makers, dictating the next-best-thing in many diverse fields from dining to fashion to vacation spots and so on. With an exposure of more than 200,000 people every week, the broadcasts are a paradise for advertisers.
In an ever-changing world, any business, especially in the highly dynamic entertainment market, must adopt the latest available marketing and technological tools in order to stay in the game. By harnessing cloud-based capabilities together with Android availability, the business can update its customers in real-time, at any given moment, enabling rich and interactive content, with no special IT capabilities required.
Screens-Innovative Ad Platform believes the simplicity of usage, combined with rich content and a prestige spread, targeted nationwide is exactly what the next generation of advertisers is looking for. Instead of shooting in all directions, the NoviSign software platform enables creating a focused and accurate campaign that is also interactive and dynamic, reaching exactly the 'right people' with the right profile and, no less important, with the ability to spend money.
Screens, based on NoviSign's innovative broadcast solution, enables any bar, restaurant, or club to present real-time content: from preparations for an event, through the event itself and after the event, as well, including a promotion for future events. Using Facebook, Twitter, 4Square, and Instagram, the platform lets clients and customers participate in the scene as it happens. Combining real-time social capabilities with advertising tools on premises creates a unique opportunity for owners and the advertisers, without the usual annoying 'hard marketing' the customers might feel when it is pushed aggressively as in most other types of media.
Screens is taking ownership over the entire solution: from screen set-up through NoviSign's software implementation and training and including support and additional services.
Gil Matzliah, NoviSign CEO: “Screens is taking the advertising world to the next level by distributing a dynamic advertising arena, combining social networks and real-time content to a highly valued market of young adults. Screens is a great example of creative integration of technology, broadcasting, marketing and advertising.”
How exactly does it work?
Screens installs a set of screens in the customer’s premises (TV screens, smart screens, tablets, projectors, etc.). Using NoviSign's Digital Signage software for Android, Screens installs the application and sets up the network. With NoviSign's easy-to-use CMS (Content Management System), the business manager can control the content, manage it and broadcast it to the entire network or to each segment or screen separately. Screen's representative trains the local staff on how to use NoviSign's software from basic campaigns to multi-user interactive real-time campaigns.
Screens offers advertisers to share in 'advertising real estate' and establish ad hoc creative business collaborations.
About Screens
Screens is an Israeli advertising and media company that provides a unique advertising platform for the young adult population (ages 21-35) in recreational and entertainment businesses in the hottest spots in the main cities of Israel. Learn more about Screens at https://www.facebook.com/screens2013.
About NoviSign
NoviSign offers a complete, end-to-end Digital Signage software as a service solution, based on easy-to-use off-the-shelf components. With NoviSign, businesses can create, manage and broadcast a campaign to specific locations in real-time. The NoviSign platform with its unique editing capabilities for creating campaigns, includes specially configured interactive ways to promote a business. The broadcasts, displayed on screens or tablets at the business’s various locations, encourage visitors at each venue to interact with the screens through their smartphone devices for entertainment, information, and promotions. To read more about NoviSign Digital Signage, please visit the company website: http://www.novisign.com for more information, email .
