Blog: Linda Hofflander 

Linda Hofflander (bio)
Director of Vertical Marketing
Samsung Electronics America

Monday, 24 October 2011

I’ve been thinking about leadership a lot lately. Having worked for and with many different types of leaders in the past, some with strong leadership skills in select styles, I am now on the quest to profile and support the growth of truly great leaders.

While searching online I ran across a funny leadership cartoon on tomfishborne.com. On this same site there is a video presentation by Twitter founder Jack Dorsey giving a presentation at his new company, Square, entitled Jack Dorsey’s Golden Gate Speech where he talks to his employees in a town square meeting. Jacks description of leadership as an editor and the beauty of design brought forth by a team is inspiring and may help you think about your leadership style; rebuilding your culture and team, as well as motivate you as a leader. 

Strong leadership and an engaging company culture promotes growth and drives success.
 

Posted by: Linda Hofflander AT 09:05 am   |  Permalink   |  0 Comments  |  
Saturday, 08 October 2011

As an industry consultant, educator and speaker I am frequently asked for advice regarding a multitude of network scenarios and situations. Two of the most common scenarios I encounter concern digital signage software consolidation.  

I have toed a common and consistent response for some time as my point-of-view on the two common scenarios is fairly clear cut. I am interested in other points-of-view from software companies, resellers, integrators and consultants.

SCENARIO ONE

“DS has just become a formal project within the organization, but what I am finding is that a number of six and eight screen solutions have already launched within the various groups of the organization.  There is no rhyme or reason as to the hardware, software and services choices that have been made to-date. What is your consolidation advice, and how do I launch a consolidation initiative without irritating marketing, IT, and ops?”

SCENARIO TWO

“I am currently running a small network (less than 25 screens, all indoor) but am no longer satisfied with my software solution. I am considering adding a second software platform but am not thrilled with the idea of having two platforms to manage. I’ve been told that based on the total rollout opportunity (approx. 150 screens) many software companies may work a deal to cover the software expense of the initial network seats to secure the entire rollout’s business. Is this common?  It makes me feel uncomfortable.”


I will share my view points in a future blog.


Posted by: Linda Hofflander AT 11:38 pm   |  Permalink   |  0 Comments  |  
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