I recently read a report from a UK-based consulting firm The Centre for Future Studies that suggests within the next 12 months we’ll see advertising custom-tailored to respond to a person’s mood. This appears to be yet another indicator that DOOH media is trying to adopt and integrate smart technologies in communication delivery. If-then and what-if scenario software, along with predictive modeling software have been used to drive messaging, and now add to the list emotion recognition software that adjusts messaging based on facial expressions of the viewer…all of these technologies add to the growing list of innovations that will change digital communications of tomorrow. If not tomorrow - in the very near future.
Other interesting technologies I’ve spied include that of Near-Field Communications (NFC) and their innovation that will enable customized messaging between digital signage and consumer mobile devices. What emerging technologies have you seen that will change the industry moving forward? And what countries are the innovations coming from?
