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SSKA Industry News
Sunday, 13 June 2010
Kiosks in the Ridemakerz store in Myrtle Beach, S.C.
Ridemakerz, a build-it-yourself toy car store, opened their first store in Myrtle Beach, S.C. Ridemakerz is being financially backed by Build-A-Bear Workshop Inc. and allows customers to build custom designed toy cars.
As part of the "Ride-building" process, customers have access to a kiosk called the Personalized Station, where each car's information can be uploaded to a "My Garage" section of the Ridemakerz website and shared with friends. The kiosk software was developed by Nanonation and is on the same platform as the software in Build-A-Bear in-store kiosks.
"The kiosk allows customers to extend their experience on to the Web," said Dave Watkins, developbear supbearvisor for Build-A-Bear Inc. "They can get a title for their Ride, create a custom license plate and have a way to share the Ride with their friends."
Ridemakerz is receiving $3 million in investments and $15 million in back-office support from Build-A-Bear Inc. Build-A-Bear is also providing the IT infrastructure, Watkins said.
Posted by: Bill Yackey AT 03:18 pm   |  Permalink   |  Email

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