Garmin international is a marketleader in navigation and communications systems for the airforce, automotive, watersport and outdoor sectors. They are innovators in their area of expertise and this is also shown in their promotional activities. The company installed a digital signage solution in the window of one of their stores in Moscow, Russia.
The Director of Retail at Garmin decided to look for an innovative way of promoting their navigation systems and chose for an interactive digital signage solution. This approach is completely in line with the companies mind-set to make things easier for the consumer.
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