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White Papers & Case Studies |
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Tuesday, 04 February 2014
This white paper will guide you to start thinking about and documenting your in store digital content strategy. This initial planning will be critical in establishing the technical framework and workflow definitions for your digital network.
Provided By Wireless Ronin Technologies
Download the White Paper
Tuesday, 09 April 2013
Network of Omnivex powered digital signage enhances the customer experience at one of Calgary's top shopping centers.
Southcentre Mall is located in Calgary, Alberta in the community of Willow Park. The mall offers a diverse mix of more than 200 highly accliaimed stores and services. It is the exclusive location for some of Calgary's most sought-after retailers including Crate & Barrel, Restoration Hardware, Coach, Bose and Disney.
Originally opened in 1974, Southcentre was in need of a remodel in order to bring it into line with the newer shopping centers in the Calgary area. Southcentre wanted to ensure they were providing an unparalleled shopping experience an maintaining their reputation as the preferred place to shop in the Calgary area. Since the mall had been in operation for more than thirty years, management felt that it was time to expand and update the facilities, so beginning in the fall of 2007, the mall underwent a $104 million renovation to bring it to the forefront of the upscale shopping destinations. Following completion of the renovation, the mall boasts just under one million square feet of retail space.
Provided by Omnivex
Download the Case Study
Thursday, 30 August 2012
MINNEAPOLIS, – Wireless Ronin Technologies, Inc. (NASDAQ: RNIN), a leading marketing technologies solutions provider, published a white paper outlining how to maximize customer engagement through omnichannel retailing methods that develop synergy across communication channels, including in-store. The white paper emphasizes the importance of consistent messaging across multiple channels and illustrates the utility of a single remote content management solution to coordinate and convey those messages.
Download the Whitepaper
Provided by Wireless Ronin Technologies
Tuesday, 29 May 2012
Acquire Digital was commissioned to create an interactive kiosk application to enable customers of Optical Express and Pearle Opticians stores located throughout the UK and Netherlands to discover the benefits of Transitions lenses first hand.
Download the Case Study
Provided by Acquire Digital
Thursday, 24 May 2012
On 23 June 2011, Wendy's celebrated the opening of its flagship restaurant located in Moscow's historic Arbat District. In 2011 a total of 6 restaurants were opened in Moscow, 16 more will follow by the end of 2012. Wenrus Restaurant Group, a Wendy's franchisee, plans to develop 180 restaurants in the country over the next 10 years.
The Challenge
The company was willing to use innovative technologies managing content on digital menu screens. They needed a system that would allow them to display information at the right place and the right time, controlled from a single point of contact in order to have overall and easy control to manage th content on the displays, with the possibility to run different content per display.
Download the Case Study
Provided by AOpen
Monday, 23 April 2012
Advertising can get lost in the fold and many theater and concert audiences have grown impervious to traditional billboards, pop up signs, and posters. MSSI and AOpen are looking to change the way signs and advertising are presented to audiences and viewers around the world. The Best Buy Theater, located in the heart of New York, is very well known for hosting high profile events such as concerts, event parties, live television, web broadcasts, and award shows, including the Heisman Trophy Ceremony, which has taken place at this venue since 2005. The multi-use facility has hosted famous bands and singers such as Jennifer Lopez, Rhianna, Linkin Park, The Roots, New Found Glory, and Jay-Z. Drawing in such a wide and diverse audience, the Best Buy Theater has the potential to influence and inspire on a level that most venues would be unable to match with its intimate and updated décor and sophisticated digital signage deployment.
Download the Case Study
Provided by AOpen
Wednesday, 11 April 2012
KFSH&RC has a network of 500+ screens that are installed in various locations in the hospital premises, common areas and hallways. These screens used to show a mix of live television broadcasts, health related information and other content in full screen format.
Content management was a manual process and required lot of man hours. For example, VHS tapes or DVDs were often used as a content source. Old content had to be removed continuously and it was very difficult to manage time sensitive content.
Download the Case Study
Provided by Navori
Thursday, 16 February 2012
John Wanamaker, an early Philadelphia department store owner (1875) and considered
by many to be the father of modern advertising, helped bring into focus a common
marketing frustration – then and now – with an often-quoted phrase: “Half the money I
spend on advertising is wasted; the trouble is I don't know which half.”
While some marketers may still acutely agree with these words, times have changed – into a digital world - and tagging along with them are new shopper data collection and analysis practices – practices that ultimately stand to benefit the shopper, offering them a-call-to-digital action, heightened loyalty, and greater interactivity with their preferred brands. More so than ever, web-based and mobile marketing campaigns rely on a bevy of shopper behavior measurements, including demographics, gender, the types of purchases made, price points, the level of loyalty program engagement, coupon redemption and click rates, and the real-time location of the shopper.
Download the white paper
Provided by iSIGN Media Corp
Wednesday, 15 February 2012
AOpen produces a complete array of digital signage technologies, from individual components to comprehensive platforms and end-to-end solutions.
iSign has evolved to become an interactive media solutions provider, offering proprietary, flexible and scalable hardware and software that combines the precision of direct marketing and the tracking potential of the web to deliver more cost effective and ROI-driven advertising than is possible via print, radio and television.
Download the Case Study
Provided by iSign Media Corp
Thursday, 02 February 2012
CARE Media worked with ComQi to create a network of health videos in pediatric, OB/GYN and veterinary office waiting rooms, keeping patients informed without requiring staff resources.
Download the case study
Provided by ComQi
Monday, 16 January 2012
ILIS is a national IT solutions integrator with more than 95 percent of its business dedicated to serving federal, state and local government agencies, as well as education. When it came to competing against 28 other national vendors to bid on a $1 million digital signage project for the Denver International Airport, the ILIS relationship with Ingram Micro helped it win the deal. Bob Ilis, president of ILIS, talked about the success of his project.
Download the Case Study
Provided by Ingram Micro
Tuesday, 20 December 2011
BIGGER isn’t always better, especially in the digital signage world. Huge interactive touch-screens and giant LCDs have proven their worth as consumer engagement tools, but small screens are quickly earning respect because they maximize space, cut costs, provide versatility and attract huge amounts of attention. Leading retailers, restaurants and hotels are using compact digital displays – some with screens as small as 3.5-inches.
Download the White Paper
Provided by Pro-Motion Technology Group
Wednesday, 14 December 2011
Acquire Digital was commissioned to provide a cutting edge solution to take center stage at a new flagship LG store within Harrods of London. Working with Microlok systems and utilizing the creative talents of Working Solutions (Creative IT) Ltd, the company helped to create an interactive multimedia experience to demonstrate products, and excite and inspire customers
Download the Case Study
Sponsored by Acquire Digital
Wednesday, 30 November 2011
Since opening its doors in 1928, the Hull University Business School has always strived to provide its students and staff with first-class facilities and an ideal environment in which to live and learn. In the past couple of years the Business School has upgraded its digital signage system to signagelive, increasing its ability to manage communication with students and visitors in an intuitive and straightforward way.
Download the Case Study
Sponsored by signagelive
Wednesday, 12 October 2011
CSN Wine & Spirits installed CAYIN’s digital signage solutions to empower the in-store screen media. This project was conducted and implemented by DeltaTech, CAYIN’s premium partners in Canada. The new digital screen network adds a modern touch to the traditional liquor store and conveys important information in a highly effective way.
Download the Case Study
Sponsored by CAYIN
Tuesday, 11 October 2011
Following the tragedy at Virginia Tech University, WVU Television Productions personnel was tasked to develop a 24/7/365 information and emergency alert network that would span two WVU campuses in Morgantown, West Virginia, with both indoor and outdoor deployments. The WVU team immediately set out to create an innovative digital signage system that would assist in protecting the nearly 29,000 students and 7,900 faculty and staff members in the event of a campus emergency, as well as provide current information to the campuses. The system, which runs on X2O Media’s Xpresenter™ platform, gives WVU a robust model both for emergency alert notifications and for providing targeted and timely content over a reliable, redundant cross-campus digital signage network.
Download the Case Study
Sponsored by X20 Media
Friday, 30 September 2011
Thursday, 08 September 2011
The Director of Retail at Garmin decided to look for an innovative way of promoting their navigation systems and chose for an interactive digital signage solution using their own software on an AOpen Digital Engine and a Philips LCD display.
Garmin international is a market leader in navigation and communications systems for the airforce, automotive, water-sport and outdoor sectors. They are innovators in their area of expertise and this is also shown in their promotional activities. The company installed a digital signage solution in the window of one of their stores in Moscow, Russia.
“Interactive solutions are ideal for drawing attention to our products,” according to Eugene Dobrynin, Director of Retail at Garmin. This approach is completely in line with the companies mind-set to make things easier for the consumer.
Download the case study
Sponsored by AOpen
Monday, 22 August 2011
Air Canada constantly strives to improve the quality and consistency of its customer service, and keeping mobile employees scattered around the world at 36,000 feet informed with up-to-date information can be a challenge. Air Canada tackled this issue with the development of its globe TV digital signage network channel, which was recognized by the International Travel Catering Association with a 2008 Mercury Award in the Systems and Processing category.
Download the case study
Sponsored by X2O Media
Wednesday, 17 August 2011
This report details findings from media research conducted by Arbitron Inc. for an interactive advertising medium in shopping malls called enSpire™, operated by enVu LLC. It contains audience estimates for the network and measures the effectiveness of specific advertising campaigns. The information is intended to help advertisers and agencies appraise the value proposition of enSpire as a media vehicle and to be used as a currency for conducting business.
Download the report
Sponsored by Arbitron, Inc.
Monday, 25 July 2011
To provide the citizens who are visiting the Legislative Assembly House with a tool which will allow them, through interactive digital signage presentation, to obtain information regarding the work of the Legislature.
Download the case study
Sponsored by UCView
Thursday, 14 July 2011
It’s one of the world’s largest convention facilities with over 3.2 million square feet of space. It hosts dozens of high profile events each year attracting millions of convention and meeting delegates. When it comes to communicating with those delegates and visitors through digital signage, the Las Vegas Convention Center (LVCC) chose the Xpresenter™ platform to power their network of over 20 digital displays positioned throughout the facility.
Download the case study
Sponsored by X20 Media
Thursday, 07 July 2011
In 2008, KPN knew it was time to change the retail strategy in its KPN Primafoon stores when the company found itself facing several challenges: perceived long waiting times in the stores, a low conversion rate, low revenues per customer and a low in-store representation of the core customer focus group (25- to 40-years olds).
KPN decided to transform all the Primafoon stores to shops with a more modern look and feel. This strategy resulted in a completely new interior design and name for all the outlets: KPN Store.
Download the case study
Sponsored by SCALA
Wednesday, 08 June 2011
The Tempe Police Department was searching for an authoring tool to deliver ongoing training and education throughout the entire department through their Intranet site. After exploring other online training solutions, the Tempe PD chose Flypaper because of its ease of use and cost effectiveness. The Tempe PD’s tight budget restrictions required a solution that would allow them to create highly interactive training content using internal staff, rather than paying external content developers at a much higher cost. The Tempe PD also needed a solution that would allow them to edit and repurpose content quickly, and deliver it electronically. The Tempe PD officially began using Flypaper in June 2008 and within 10 months they developed a large training content library, and improved their overall training quality while saving money on long-term training costs. The Tempe PD was also able to start training its employees online in a new and creative way that had not been fully utilized before by the police department.
Download the case study.
Monday, 06 June 2011
Port Madison Enterprises (PME) manages a casino, resort, spa, lodge, golf course, gas stations and convenience stores. PME needed to communicate to over 750 employees between its various establishments on a daily basis at all hours of the day and night. Internal communications via email and printed flyers and verbal messages were not always reaching the entire staff. Learn how implementing a digital signage network empowered PME to make more effective, simple and less time consuming and costly employee communications.
Download the case study, sponsored by Flypaper.
Friday, 27 May 2011
The San Francisco Giants, 2010 World Series Champions, are a technology savvy MLB team. Always looking to improve fan experience, efficiency and increase revenue, they explored the use of digital menu boards to replace traditional static displays. With a large number of home games per season, changing menu content for non baseball events poses a labor intensive and logistical challenge. ping HD created a solution that would enable pricing and product changes from one event to another in a cost effective and timely manner that yielded a positive ROI.
Download the case study.
Friday, 06 May 2011
When the Blue Valley School District in southern Johnson County, Kansas, envisioned giving high school students a taste of what it’s like to work in the corporate world, it decided the typical classroom experience just wouldn’t do.
Download the case study.
Monday, 14 March 2011
The pressure on digital signage deployers to use browser-based software grows. Cloud computing is less expensive and more convenient for deployers, and as such, is likely to become the industry standard. In this white paper, deployers will learn how to:
- Control screens from centralized locations
- Make localized adjustments
- Ensure lower total cost of ownership
Download the white paper.
Monday, 11 October 2010
Digital signage is an increasingly common way to reach consumers, and a crucial element to a successful digital signage deployment is the content displayed on the digital sign. Good content means that the network is running smoothly and targeted messages are reaching consumers, helping to drive ROI. But navigating content management can be complex. Learn about:
- The major types of content management software
- Trends in content management
- Aggregators
- Add-ons
Download the guide.
Monday, 11 October 2010
The digital signage phenomenon can be found in an assortment of industries, from retail and malls to corporations and universities. Learn how to effectively integrate this technology into the food service industry with digital menu boards and weekly specials. Digital signage in restaurants can:
- Improve branding
- Reduce perceived wait time
- Ease dayparting
Download the guide.
Monday, 11 October 2010
Hospitals and doctors' offices have their own unique communications challenges, but deploying digital signage can help them overcome the tedious check-in process and other patient troubles, such as navigating the building and sitting in a waiting room for hours on end.
Learn how digital signage technology can be utilized throughout the healthcare industry, including:
- Facilitating communication with staff
- Minimizing perceived wait times
- Informing patients
Download the guide.
Thursday, 12 August 2010
Digital signage is an increasingly important part of how a business communicates with its customers and employees. And as the industry evolves, today's content management systems are both less expensive and easier to use. Users now can choose between:
- Enterprise systems
- SaaS systems
Download the white paper.
Tuesday, 03 August 2010
Financial institutions are under increasing pressure to connect with customers quickly and effecitvely. Digital signage allows banks and credit unions to convey their message and capture the customer's attention, all while improving the customer experience. In addition, digital signage can:
- Offer training to staff
- Connect customers with financial experts in other locations
- Promote special offers and customized messaging
Download the guide.
Friday, 16 July 2010
Digital screens are changing the ways in which educational facilities communicate. With digital signage, schools can reach students, faculty and staff with consistent, relevant messaging, quickly. Additionally, digital signage can generate revenue for students, as advertisers use the screens to reach the coveted 18- to 24-year-old demographic. In this guide, learn:
- How to most effectively deploy digital signage on campus
- Content best practices
- Project management plans
- Maximizing the value of the signage
Download the guide.
Wednesday, 30 June 2010
Communication is a vital part of keeping college students, staff and faculty safe on campus. Digital signage offers a way to present information quickly across an entire campus. In case of fire, severe weather or hostile situation, digital signage can share breaking news and offer life-saving details. However, to ensure the most effective digital signage system, it's important to consider:
- Compatibility. Many departments might purchase their own digital signage systems, but the signage must be able to display messages campus-wide.
- Cost. Universities must choose whether to upgrade the entire system or purchase a product that ensures digital signage is compatible across the campus.
Download this white paper.
Wednesday, 12 May 2010
For companies deploying digital signage, software choices can be intimidating. Here's what to look for in a software platform, and how it should interact with your screens (and your people). Download Now.
Wednesday, 12 May 2010
When JCPenney set out to replace its satellite network equipment, Helius delivered a solution that help would take training and communications to the next level. Download Now.
Wednesday, 12 May 2010
Digital signage can be complex — but knowing the basics can make it a lot simpler to navigate. Here are the most frequently asked questions about dynamic digital signage — a quick education designed to get you up to speed, so you can ask the questions that you need answered. Download Now.
Wednesday, 12 May 2010
Want to reduce your restaurant's perceived wait time, entertain patrons and decrease paper waste? Consider digital signage. Download Now.
Wednesday, 12 May 2010
Content is the lifeblood of any digital signage network - and content management is its heart. Learn how to build and maintain a healthy, robust content management plan in this how-to guide. Download Now.
Wednesday, 12 May 2010
Attractive, relevant content is crucial to attracting viewers to digital signage, but many digital signage users worry about the expense of creating high-quality content. Download Now.
Wednesday, 12 May 2010
Everything a first-time digital signage deployer need to know. Download Now.
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