White Papers & Case Studies 
Thursday, 16 February 2012
John Wanamaker, an early Philadelphia department store owner (1875) and considered
by many to be the father of modern advertising, helped bring into focus a common
marketing frustration – then and now – with an often-quoted phrase: “Half the money I
spend on advertising is wasted; the trouble is I don't know which half.”

While some marketers may still acutely agree with these words, times have changed – into a digital world - and tagging along with them are new shopper data collection and analysis practices – practices that ultimately stand to benefit the shopper, offering them a-call-to-digital action, heightened loyalty, and greater interactivity with their preferred brands. More so than ever, web-based and mobile marketing campaigns rely on a bevy of shopper behavior measurements, including demographics, gender, the types of purchases made, price points, the level of loyalty program engagement, coupon redemption and click rates, and the real-time location of the shopper.

Download the white paper

Provided by iSIGN Media Corp
Posted by: Admin AT 03:37 pm   |  Permalink   |  Email
Friday, 01 January 2010
When it comes to digital signage, the absence of clear, traditional ROI can complicate the decision to install a network or even a single screen. This guide looks at ways to track and improve your signs’ contribution to the bottom line. Download Now.
Posted by: Pallyn AT 10:40 pm   |  Permalink   |  Email
Friday, 01 January 2010
Self-service kiosks can cut down on labor costs. But to make the most of a kiosk, it may be wise to have multiple applications on the machine. Doing so can help a deployer realize positive ROI more quickly and increase customer satisfaction. Learn what to consider before implementing a multifunctional kiosk. Download Now.
Posted by: Source Technologies AT 10:34 pm   |  Permalink   |  Email
Friday, 01 January 2010
Wine retailers can increase customer loyalty and ROI by installing a wine kiosk that allows customers to look up information on specific inventory and print customized cards that include detailed tasting, food pairing, service and storage information. Download Now.
Posted by: Curiosk AT 09:57 pm   |  Permalink   |  Email
Friday, 01 January 2010
We examine digital signage deployments in nine different verticals that have seen financial success and ROI. Download Now.
Posted by: Networld Alliance AT 09:40 pm   |  Permalink   |  Email
Friday, 01 January 2010
Price checking scanners and digital signage can be integrated to allow retailers to enhance marketing and offer convenience for customers, leading to increased ROI. Download Now.
Posted by: AT 08:41 pm   |  Permalink   |  Email
Friday, 01 January 2010
We’ve asked industry experts for 10 best practices in kiosk deployments to make your customers happy, and your accountants too. Download Now.
Posted by: Networld Alliance AT 08:28 pm   |  Permalink   |  Email
Friday, 01 January 2010
Go deep into the elements of kiosk ROI. Download Now.
Posted by: MEI AT 07:40 pm   |  Permalink   |  Email
PROJECT HELP 

Our members are among the most prominent and respected suppliers of digital signage, kiosk, self-service and mobile technology solutions.

Request project help from DSA members

 White Papers & Case Studies 
Latest Posts
Archive
Categories

Member Blogs
Testimonials 

"I joined the Digital Screenmedia Association because everything is changing so rapidly with this medium that you need to have as much access to information as you can get. I have met many vendors and users, and enjoy the opportunity to share our 'war stories' and use our experiences to help each other with ideas that support successful networks."
 

Margot Myers
Director, Gobal Marketing & Communications
Platt Retail Institute
Twitter 

Digital Screenmedia Association | 13100 Eastpoint Park Blvd. Louisville, KY 40223 | Phone: 502-489-3915 | Fax: 502-241-2795

ASSOCIATION SPONSORS

     

Website managed by Networld Media Group