Digital Screenmedia Association - White Papers and Case Studies

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	White Papers & Case Studies

Thursday, 16 February 2012

Collecting Consumer Data: Measurement, Metrics and Analytics in the Digital World

John Wanamaker, an early Philadelphia department store owner (1875) and considered
by many to be the father of modern advertising, helped bring into focus a common
marketing frustration – then and now – with an often-quoted phrase: “Half the money I
spend on advertising is wasted; the trouble is I don't know which half.”

While some marketers may still acutely agree with these words, times have changed – into a digital world - and tagging along with them are new shopper data collection and analysis practices – practices that ultimately stand to benefit the shopper, offering them a-call-to-digital action, heightened loyalty, and greater interactivity with their preferred brands. More so than ever, web-based and mobile marketing campaigns rely on a bevy of shopper behavior measurements, including demographics, gender, the types of purchases made, price points, the level of loyalty program engagement, coupon redemption and click rates, and the real-time location of the shopper.

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Provided by iSIGN Media Corp

Posted by: Admin AT 03:37 pm | Permalink | Email

Friday, 01 January 2010

Digital Signage and ROI

When it comes to digital signage, the absence of clear, traditional ROI can complicate the decision to install a network or even a single screen. This guide looks at ways to track and improve your signs’ contribution to the bottom line. Download Now.

Posted by: Pallyn AT 10:40 pm | Permalink | Email

Friday, 01 January 2010

The Benefits of MultiFunction Kiosks

Self-service kiosks can cut down on labor costs. But to make the most of a kiosk, it may be wise to have multiple applications on the machine. Doing so can help a deployer realize positive ROI more quickly and increase customer satisfaction. Learn what to consider before implementing a multifunctional kiosk. Download Now.

Posted by: Source Technologies AT 10:34 pm | Permalink | Email

Friday, 01 January 2010

Wine Kiosks: Building a Better Customer Base for Wine Retailers

Wine retailers can increase customer loyalty and ROI by installing a wine kiosk that allows customers to look up information on specific inventory and print customized cards that include detailed tasting, food pairing, service and storage information. Download Now.

Posted by: Curiosk AT 09:57 pm | Permalink | Email

Friday, 01 January 2010

Making Money and Saving Money with Digital Signage

We examine digital signage deployments in nine different verticals that have seen financial success and ROI. Download Now.

Posted by: Networld Alliance AT 09:40 pm | Permalink | Email

Friday, 01 January 2010

Price Checkers and Digital Signage Can Provide Data to Customers

Price checking scanners and digital signage can be integrated to allow retailers to enhance marketing and offer convenience for customers, leading to increased ROI. Download Now.

Posted by: AT 08:41 pm | Permalink | Email

Friday, 01 January 2010

Ten Steps to Better Kiosk ROI

We’ve asked industry experts for 10 best practices in kiosk deployments to make your customers happy, and your accountants too. Download Now.

Posted by: Networld Alliance AT 08:28 pm | Permalink | Email

Friday, 01 January 2010

How to Optimize the Profitability of Your Kiosk Project

Go deep into the elements of kiosk ROI. Download Now.

Posted by: MEI AT 07:40 pm | Permalink | Email

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