Wireless Ronin Technologies, Inc., a leading marketing technologies solutions provider, has published a new white paper outlining the advantages retailers can gain by designing stores that integrate omnichannel digital marketing solutions to enhance the customer experience. This white paper includes suggestions for leveraging technology in the store to seamlessly incorporate the digital channels that customer expect and use regularly while shopping.

Provided by Wireless Ronin Technologies, Inc.

Download the White Paper

As regulations on marketing pharmaceuticals become increasingly strict, companies are looking for new ways to market to health care professionals. Learn how to capture the attention of the medical and pharmaceutical industries with glasses-free 3-D digital signage. Glasses-free 3-D technology can be used to:

• Convey information
• Create targeted marketing campaigns
• Launch new product lines

Download the white paper, sponsored by Magnetic 3D.

Inventory management is crucial to a restaurant's success. This white paper discusses how to maximize inventory management, including:

• Computerizing records
• Maintaining accuracy
• Tracking trends
• Simplifying ordering

Download the white paper, sponsored by WAND.

When installing digital signage, deployers must choose whether they want to minimize size (and sacrifice computing power) or make room for a more powerful media player. Small-size media players offer a compromise. New media players enable deployers to get the maximum power in a compact digital media player. Benefits of a small-size media player include:

• Cooling
• Performance
• Ease of mounting
• Video output

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Sponsored by iBASE Technology.

Nexus is a business presence significant enough to warrant the payment of sales and use tax. The best way to assess nexus is to sit down with a tax professional. Some deployers find there is nothing to worry about, while others discover they should have started worrying years ago. By understanding nexus, deployers can focus on growing business without worrying about a surprise tax bill. Taking time at the beginning of a project to consider nexus can help:

• Avoid penalties
• Anticipate taxes
• Create more profitable business plan

Download the white paper.

Sponsored by SLABB.

Digital Aisle, a digital shopping marketing firm, needed a 3G/4G cellular solution that was dependable and cost-effective. Walsh Vision (formerly Walsh Wireless, digital signage division) offered a flexible and customized plan. When creating the solution, Walsh Vision considered:

• Price
• Logistics
• Flexibility

Download the white paper.

Sponsored by Walsh Vision.

Producing machines that are user-friendly and appealing to customers dominates the development focus of many manufacturers and deployers. This white paper discusses how developers can ensure kiosks accomplish their goals. Learn the importance of:

• Accessibility
• Button and text size
• Screen navigation and comprehension
• Multiple languages

Download the white paper.

Sponsored by Olea Kiosks Inc.

Interactivity between a mobile device and digital signage is more than texting a message to a display in a public place. Digital signage providers are using mobile technologies to target specific audiences and extend the viewing experience. This white paper discusses the way these two technologies can co-exist, including:

• Controlling the content
• Serving as an extension
• Initiating a transaction

Download the white paper.

Radio-frequency identification, or RFID, is becoming the dominant way for industries to operate on an increasingly global scale. To get the most out of an RFID investment, however, it’s important for companies to ensure that the system is working properly. Learn the benefits of:

• Proper installation
• Post-install maintenance
• Future applications
  

Download the white paper.

Permitting fliers to print their own baggage tags has drastically changed the way airlines interact with their customers. For any new technology to take off, experts say, it’s critical that it work properly every time. Learn the value of utilizing rugged, dependable printers at airport kiosks. Benefits include:

• Reduced wait time
• Better customer service
• Cutting costs
  

Download the white paper.

An enterprise-level POS system offers restaurant operators the ability to access centrally stored files, enable role-based access and apply remote configuration. Key benefits of using enterprise-based POS systems include:

• Manging daily tasks
• Quickly recovering important information
• Accessing stored data remotely
  

Download the white paper.

Kiosks that support multiple applications help an organization save money and provide customer service benefits. In addition, kiosks with multiple functions provide more potential revenue streams. However, when considering a multifunction kiosk, it's important to invest in high-quality:

• Printers
• Keyboards and input devices
• Touch screens
• Enclosures

Download the white paper.

Digital signage in airports can enhance the travel experience while also reducing the workload of airline and airport employees. The technology commonly is used in airports for arrival boards and alert systems, but there are other uses. Digital signage can be used for:

• Wayfinding
• Advertising
• Real-time messaging
• Communication with travelers

Download the white paper.

Shopping malls, with their diverse audiences and variety of stores, can be ideal places for digital signage. But in such a crowded, noisy space, it can be hard for the signage to stand out. When deploying digital signage in a mall, it's important to consider:

• Location
• Content
• Demographics

Download the white paper.

Traditional advertising has been hit hard by innovations such as the Internet, social media and DVRs, which allow viewers to skip commercials. But according to a recent study, digital out-of-home advertising is more effective than ever. DOOH is ubiquitous, with 47 percent of viewers who have seen a digital place-based video in the past month specifically recalling advertisements. DOOH also is effective, with 19 percent of viewers who have seen a digital out-of-home advertisement making an unplanned purchase after seeing an item featured on a digital screen.

Download the white paper.

As online learning and distance education becomes more popular, interactive whiteboards are becoming more common. In addition to showing typical types of information, such as handwritten notes, electronic whiteboards also can play music and video files and open presentations such as PowerPoint files and electronic books. Benefits of interactive whiteboards include:

• More interactive, two-way communication between students and teachers
• Electronic media can be annotated or hyperlinked, creating a more dynamic experience
• More control of the presentation by teachers

Download the white paper.

Digital signage is becoming an accepted feature of a taxi ride. Travelers now can see news and weather information, view advertisements for shops along the route and even play games. Benefits of digital signage in taxis include:

• Viewership by up to 1.2 million people per day in some metropolitan area
• Targeted advertising
• Easy audience measurement

Download the white paper.

New technologies are changing the way people shop, and retailers must adapt to keep up. Consumers now expect on-demand access to the information, products and services they want. The increase in consumer knowledge and a desire to interact in a more personalized manner is forcing retailers to fully integrate various self-service touchpoints. In this guide, learn:

• Best practices for self-service store integration
• Obstacles to adoption
• How mobile is changing the customer experience
• The future of self-service integration

Download the guide.

Training employees is an expensive and time-consuming process, one that uses the resources of managers and employees and leads to slower service for customers. Single-shift training offers significant benefits, including:

• Increased customer satisfaction
• Improved efficiency
• Higher ROI

Download this white paper.

Restaurant owners and operators are looking for ways to comply with new laws requiring the display of nutritional information. Digital menu boards can offer a solution. The technology also offers more benefits, including:

• Flexibility
• An additional revenue stream through vendor partnerships
• Sales lift

Download the white paper.

Digital signage is a powerful tool for retailers, but navigating the vast array of information to choose the right system can feel daunting. Learn five strategies for successfully deploying digital signage, including:

• Content
• Placement
• Dwell
• Dayparting

Download this guide.

Digital signage is an increasingly common way to reach consumers, and a crucial element to a successful digital signage deployment is the content displayed on the digital sign. Good content means that the network is running smoothly and targeted messages are reaching consumers, helping to drive ROI. But navigating content management can be complex. Learn about:

• The major types of content management software
• Trends in content management
• Aggregators
• Add-ons 

Download the guide.

Digital signage and digital out-of-home solutions are becoming more ubiquitous in the marketplace. In order to maximize ROI, network owners are turning to advertising to monetize the system. But advertising can do more than help with costs; it also can help improve the look of a store, help increase brand loyalty and save a company money. In this guide, learn about:

• Monetizing digital signage
• Current trends
• Measurement and analysis
• Choosing the right equipment
• What the future holds

Download the guide.

The digital signage phenomenon can be found in an assortment of industries, from retail and malls to corporations and universities. Learn how to effectively integrate this technology into the food service industry with digital menu boards and weekly specials. Digital signage in restaurants can:

• Improve branding
• Reduce perceived wait time
• Ease dayparting

Download the guide.

Hospitals and doctors' offices have their own unique communications challenges, but deploying digital signage can help them overcome the tedious check-in process and other patient troubles, such as navigating the building and sitting in a waiting room for hours on end.

Learn how digital signage technology can be utilized throughout the healthcare industry, including:

• Facilitating communication with staff
• Minimizing perceived wait times
• Informing patients

Download the guide.

Digital signage is an increasingly important part of how a business communicates with its customers and employees. And as the industry evolves, today's content management systems are both less expensive and easier to use. Users now can choose between:

• Enterprise systems
• SaaS systems

Download the white paper.

Successful kiosk deployoment requires careful planning and consideration of key questions before beginning a project. In addition to functionality, deployers also must consider concepts such as customer experience, aesthetics and branding goals. Intelligent kiosk design incorporates:

• Usable aesthetics
• Careful component selection
• Ergonomics and accessibility

Download the guide.

Financial institutions are under increasing pressure to connect with customers quickly and effecitvely. Digital signage allows banks and credit unions to convey their message and capture the customer's attention, all while improving the customer experience. In addition, digital signage can:

• Offer training to staff
• Connect customers with financial experts in other locations
• Promote special offers and customized messaging

Download the guide.

Many digital signage platforms require the use of proprietary software. However, software exists that can function across a variety of digital signage solutions. Benefits of flexible software include:

• Increasing the lifespan of the digital signage
• Cost savings
• Easier serviceability

Download the white paper.

The common practice of having patients fill out paper forms with a pen or pencil costs medical offices money, increases the likelihood of errors entering the system and irritates patients. Kiosks can help resolve these issues, as well as offering additional benefits, such as providing educational information. Healthcare kiosks offer:

• Efficiency
• Cost savings
• Accuracy
• Wayfinding

Download this white paper.

As the economy has changed, customers are looking for more efficient ways to pay their bills, and retailers and service providers are looking for more efficient ways to process those transactions. Bill payment kiosks offer a solution. However, a successful deployment requires careful consideration of potential challenges, including:

• Connectivity
• Cash and coin acceptance
• Credit card acceptance

Download this white paper.

As digital signage technology advances, the industry is experiencing a convergence between the systems that power the delivery of content to digital signage networks and the systems that deliver content to and from mobile devices such as cell phones. In this guide, learn about:

• Forms of convergence
• Best practices
• The future of mobile interactivity

Download this guide.

Communication is a vital part of keeping college students, staff and faculty safe on campus. Digital signage offers a way to present information quickly across an entire campus. In case of fire, severe weather or hostile situation, digital signage can share breaking news and offer life-saving details. However, to ensure the most effective digital signage system, it's important to consider:

• Compatibility. Many departments might purchase their own digital signage systems, but the signage must be able to display messages campus-wide.
• Cost. Universities must choose whether to upgrade the entire system or purchase a product that ensures digital signage is compatible across the campus.

Download this white paper.

The growth in wireless technology has changed the way we think about how information is transmitted and displayed. Now, digital signage can take advantage of the growing cellular network. Digital signage that is connected via a cellular network:

• Can be installed almost anywhere
• Is less expensive to install and operate
• Offers more flexibility to deployers

Download this white paper.

Digital signage, when used properly, can help retailers attract new customers and encourage existing customers to spend more money. But a successful digital signage deployment requires thoughtful planning and clear goals on the part of the retailer. In this guide, learn about:

• Best practices
• Ad placement
• Interactivity

Download the guide.

• The key business advantages
• How cellular-based digital signage works in specific verticals
• The cast of carriers

Download the complete guide.

New menu laws require that restaurants with 20 or more outlets post the caloric content of each item on the menu. Displaying such information can present challenges to those restaurants depending on printed signage, including fitting the new information on the menus while keeping them attractive, posting the new menus onto existing menu frames and being able to adapt to change. Digital menu boards can provide a solution, and offer:

• Flexibility and space management
• Content control
• The ability to analyze customer behavior

Download the white paper.

Conversational ordering, which allows the register operator to take an order in the manner in which a customer might speak, improves efficiency and increases customer service. The system allows the operator to spend more time interacting with the customer instead of the register, reducing errors and increasing the sense of personal attention. Other benefits of conversational ordering include:

• Shorter employee training time
• Fewer voids
• Increased average ticket amount

Download the white paper.

As digital signs become more ubiquitous, network operators and advertisers are looking for ways to measure audience. Traditionally, teams of people have physically counted the numbers of passersby to gain an idea of number of viewers and demographic information. Now, Anonymous Video Analytics, which uses mathematical algorithms to measure audience, is gaining in popularity. Benefits include:

• Around-the-clock measurement of viewers
• Knowledge of how long the viewer looked at the digital signage
• Key demographic information

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