Jyske Bank wanted to boldly go where no other bank has gone before by delivering a live news channel online, across its branches and beyond, broadcasting live information on financial markets, breaking economic news and everyday life.
To support the launch of the new jyskebank.tv LIVE TV platform in October 2013, the bank turned to Scala to provide the playout solution that would support the distribution of its award-winning content to the web and to the screens located in all its branches around Denmark.
The Scala software solution was integrated as part of the broadcast equipment running the bank's TV production studios at its HQ in Silkeborg. This has allowed for an increased efficiency of the station and a reduction in the need for manual supervision of the process.
Provided by Scala
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