At the beginning of 2012, Malibu boats introduced a boat with a brand new hull design. The sales staff faced the challenge of convincing customers of the performance without taking them, and the boat out on the water.
"We needed something that would be easy to use and could really show the power and performance of our boats; getting customers excited to own one." said Taylor Richards, CEO of Taylor's Boats.
With so many people and companies using computers, smart phones and other mobile devices, digital signage is becoming an increasingly valuable tool for marketing.
In a June 27 webinar, Jeff Collard, president of Omnivex Corporation, and David Delisse, senior digital content strategist with Alchemy, explained how signage in the digital world works and how companies can use it to share their message - and improve returns.
Businesses have been both exhilarated and challenged by the rapid adoption of tablets by consumers. Tablets promise to extend connectivity to settings where it may not have been practical before and provide a fresh way for consumers to engage.
Testing and planning for a tablet rollout cuts across many areas of decision-making. The choice of tablet, the content, and the marketing of the program to consumers an employees are all key decisions. Operational hurdles related to software, security and compatibility have to be managed. Even with these considerations, the game plan is not complete without planning for presentation.
"Being a member of the DSA allows us to stay at the forefront of the retail self-service industry offerings. We are able to work alongside other deployers and share ideas and experiences."
Kari Blankenship
Retail Programs Manager Cabela's Inc.
