White Papers & Case Studies 
Thursday, 30 August 2012
MINNEAPOLIS, – Wireless Ronin Technologies, Inc. (NASDAQ: RNIN), a leading marketing technologies solutions provider, published a white paper outlining how to maximize customer engagement through omnichannel retailing methods that develop synergy across communication channels, including in-store. The white paper emphasizes the importance of consistent messaging across multiple channels and illustrates the utility of a single remote content management solution to coordinate and convey those messages.

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Provided by
Wireless Ronin Technologies
Posted by: Admin AT 09:12 am   |  Permalink   |  
Tuesday, 28 August 2012
CAYIN’s digital signage players empower 26 LCD screens in Bread of Life Christian Church in Shilin, Taiwan. The new digital signage system helps the church to effectively communicate messages to congregations inside the church and also reach out to audiences outside the building.

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Provided by CAYIN Technology Co. Ltd.
Posted by: Admin AT 07:45 am   |  Permalink   |  
Friday, 10 August 2012
The owners of a Culver's restaurant in Palatine, Illinois, know their customers stand at the menu board for less than a minute before they make their selections. That is not a lot of time to communicate daily specials, price changes and new menu items as well as old favorites.

With humble Midwest origins dating back to the 1980s, Culver's was founded on the principal that it would only serve fresh, cook-to-order meals including the trademark ButterBurgers and custard. Now as a mature fast casual restaurant chain with 428 restaurants in 19 states across the United States, it can be a challenge to communicate information quickly. Plus, doing all of this a minimum cost makes for an even greater challenge.

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Provided by LG Electronics
Posted by: Admin AT 02:44 pm   |  Permalink   |  
Monday, 06 August 2012
Hotel management spends a lot of time thinking about the guest experience and how to maximize enjoyment during conventions and meetings. One of the key elements of success revolves around communication – presenting the right information to guests at the right time in a format that catches guests’ attention. In Las Vegas, there are many things competing for attention, and capturing viewers’ interests cannot be effectively accomplished with static posters or flyers at the front desk. MGM Resorts International (MGM) is a great example of “too much good stuff,” where guests rarely learn of all the entertainment choices they have at their disposal. Therefore, improving the guest experience is largely a matter of helping them find just the right activities and hidden gems.

In years past, MGM relied on static signs in formats ranging widely from paper posters to etched metal plates. This was less than optimal because of printing costs, lead time, paper waste and personnel required to update static posters. As communication needs increased, adding static signs presented a cluttered look. Furthermore, advertising with static signs wasn’t flexible and didn’t allow for rotating ads or changing content based on time of day. Wayfinding was also a challenge due to the size and unique floor plans of the properties.

In addressing these issues, management wanted to provide guests with on-the-spot directions and suggestions for a potentially bewildering array of dining options, entertainment and meeting rooms. All of that information had to be delivered when and where it was needed, on systems that matched the luxurious décor.

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Provided by NEC Display Solutions
Posted by: Admin AT 07:48 am   |  Permalink   |  

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Kari Blankenship, Cabela's
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Kari Blankenship
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Cabela's Inc.

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