Hotel management spends a lot of time thinking about the guest experience and how to maximize enjoyment during conventions and meetings. One of the key elements of success revolves around communication – presenting the right information to guests at the right time in a format that catches guests’ attention. In Las Vegas, there are many things competing for attention, and capturing viewers’ interests cannot be effectively accomplished with static posters or flyers at the front desk. MGM Resorts International (MGM) is a great example of “too much good stuff,” where guests rarely learn of all the entertainment choices they have at their disposal. Therefore, improving the guest experience is largely a matter of helping them find just the right activities and hidden gems.
In years past, MGM relied on static signs in formats ranging widely from paper posters to etched metal plates. This was less than optimal because of printing costs, lead time, paper waste and personnel required to update static posters. As communication needs increased, adding static signs presented a cluttered look. Furthermore, advertising with static signs wasn’t flexible and didn’t allow for rotating ads or changing content based on time of day. Wayfinding was also a challenge due to the size and unique floor plans of the properties.
In addressing these issues, management wanted to provide guests with on-the-spot directions and suggestions for a potentially bewildering array of dining options, entertainment and meeting rooms. All of that information had to be delivered when and where it was needed, on systems that matched the luxurious décor.
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NEC Display Solutions
