The Société de Distribution Aéroportuaire (SDA), a joint venture between Aéroports de Paris and Aelia (Lagardère Services), chose BrightSign and TMM Communication to implement its strategy for digital communication at BUY PARIS DUTY FREE, the retail brand created by SDA.
The flagship store at Charles de Gaulle airport in Paris opened March 27, 2012 and is equipped with seven double horizontal ceiling-mounted screens, and a wall of screens spanning 9 square meters.
A second store opened June 28 in the new departure lounge of Terminal 2E at Charles de Gaulle, and was exclusively equipped with high-impact formats: a pair of display walls covering 14 square meters apiece, and a column comprised of 36 synchronized screens.
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