This report details findings from media research conducted by Arbitron Inc. for an interactive advertising medium in shopping malls called enSpire™, operated by enVu LLC. It contains audience estimates for the network and measures the effectiveness of specific advertising campaigns. The information is intended to help advertisers and agencies appraise the value proposition of enSpire as a media vehicle and to be used as a currency for conducting business.
“Participating in the Digital Screenmedia Association enables us to keep a pulse on the industry. It gives us access to a wealth of experts to share ideas and enables us to build more effective solutions for our clients.”
Entrepreneur in Residence NUtech Ventures, Inc.