McDonald's UK has steadily increased its use of ComQi-powered digital menu board displays to influence customer purchasing behavior, with the switch to digital increasing average transaction sizes and improving promotional capabilities.

Provided by ComQi

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Customers continue to make the majority of their purchase decisions in brick-and-mortar stores. This presents a golden opportunity for retailers who take the necessary steps to improve the in-store experience. To create a compelling in-store experience, retailers need the right tools to manage the digital touch points and messaging customers engage with, from the moment they first interact with the brand, to the second they walk through the door of a store, until they finalize the purchase, and beyond.

Provided by Reflect Systems

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Members of this highly social, interconnected segment want to express and share their opinions with thier friends in new, interesting and fun ways. Here are 4 millennial behaviors we experienced first hand while working with Taco Bell and its agencies over the past 18 months as well as 4 strategies for engaging this complicated and critical segment.

Provided by Aerva

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Executing an effective marketing campaign can be challenging, even for the most seasoned marketing professional. Successful marketing blends many disciplines but when you strip marketing's task to its very core, the mission is quite simple: Build a brand for your company and increase sales.

Provided by Prendi

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