Permitting fliers to print their own baggage tags has drastically changed the way airlines interact with their customers. For any new technology to take off, experts say, it’s critical that it work properly every time. Learn the value of utilizing rugged, dependable printers at airport kiosks. Benefits include:

• Reduced wait time
• Better customer service
• Cutting costs
  

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Digital signage in airports can enhance the travel experience while also reducing the workload of airline and airport employees. The technology commonly is used in airports for arrival boards and alert systems, but there are other uses. Digital signage can be used for:

• Wayfinding
• Advertising
• Real-time messaging
• Communication with travelers

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Digital signage is becoming an accepted feature of a taxi ride. Travelers now can see news and weather information, view advertisements for shops along the route and even play games. Benefits of digital signage in taxis include:

• Viewership by up to 1.2 million people per day in some metropolitan area
• Targeted advertising
• Easy audience measurement

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Delta Airlines needed to convey its message of international flights to the highly targeted market of business travelers. Digitas and SeeSaw Networks created a relevant, digital place-based campaign with messages designed specifically for the international business traveler. Results included:

• A 15 percent increase in awareness of Delta
• A 28 percent increase in awareness of Delta as an international carrier
• A 61 percent increase in people likely to recommend Delta to others

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