Following a corporate rebranding in 2011, CubeSmart (previously "U-Store-It Trust") actively sought a creative, effective and measurable way to unify their brand and product messaging across 350+ company-owned facilities in 26 states (as well as the District of Columbia). In addition to improving national brand awareness, the company also wanted to promote their newest line of services catering to the unique requirements of commercial and residential customers and grow their market share of the $20+ billion self-storage industry.
In addition to meeting the complex challenge of high-volume content updates, the individual solutions had to be easy to maintain by the store's non-technical staff. The content itself had to have a logical flow that engaged the customer, with virtually instant access to information on selected products or services. Above all, the solution needed to be a tool to help staff provide friendly, informative and professional customer experience.
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