White Papers & Case Studies 
Thursday, 16 February 2012
John Wanamaker, an early Philadelphia department store owner (1875) and considered
by many to be the father of modern advertising, helped bring into focus a common
marketing frustration – then and now – with an often-quoted phrase: “Half the money I
spend on advertising is wasted; the trouble is I don't know which half.”

While some marketers may still acutely agree with these words, times have changed – into a digital world - and tagging along with them are new shopper data collection and analysis practices – practices that ultimately stand to benefit the shopper, offering them a-call-to-digital action, heightened loyalty, and greater interactivity with their preferred brands. More so than ever, web-based and mobile marketing campaigns rely on a bevy of shopper behavior measurements, including demographics, gender, the types of purchases made, price points, the level of loyalty program engagement, coupon redemption and click rates, and the real-time location of the shopper.

Download the white paper

Provided by iSIGN Media Corp
Posted by: Admin AT 03:37 pm   |  Permalink   |  
Friday, 01 January 2010
When it comes to digital signage, the absence of clear, traditional ROI can complicate the decision to install a network or even a single screen. This guide looks at ways to track and improve your signs’ contribution to the bottom line. Download Now.
Posted by: Pallyn AT 10:40 pm   |  Permalink   |  
Friday, 01 January 2010
Self-service kiosks can cut down on labor costs. But to make the most of a kiosk, it may be wise to have multiple applications on the machine. Doing so can help a deployer realize positive ROI more quickly and increase customer satisfaction. Learn what to consider before implementing a multifunctional kiosk. Download Now.
Posted by: Source Technologies AT 10:34 pm   |  Permalink   |  
Friday, 01 January 2010
Wine retailers can increase customer loyalty and ROI by installing a wine kiosk that allows customers to look up information on specific inventory and print customized cards that include detailed tasting, food pairing, service and storage information. Download Now.
Posted by: Curiosk AT 09:57 pm   |  Permalink   |  
Friday, 01 January 2010
We examine digital signage deployments in nine different verticals that have seen financial success and ROI. Download Now.
Posted by: Networld Alliance AT 09:40 pm   |  Permalink   |  
Friday, 01 January 2010
Price checking scanners and digital signage can be integrated to allow retailers to enhance marketing and offer convenience for customers, leading to increased ROI. Download Now.
Posted by: AT 08:41 pm   |  Permalink   |  
Friday, 01 January 2010
We’ve asked industry experts for 10 best practices in kiosk deployments to make your customers happy, and your accountants too. Download Now.
Posted by: Networld Alliance AT 08:28 pm   |  Permalink   |  
Friday, 01 January 2010
Go deep into the elements of kiosk ROI. Download Now.
Posted by: MEI AT 07:40 pm   |  Permalink   |  

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