This white paper examines the topic of being “green” in the context of digital signage. It does not seek to address whether or not man-made global warming exists, if there were ulterior motives behind the proponents of that theory, or how –or even if- politicians should respond. Rather, this paper explores how digital signage can minimize the environmental impact of communicating with the public, specific steps to take with digital signs to ensure the environmental impact of their use is minimal, and most importantly the concept that employing “green” strategies with digital signage is a wise business decision.
Advertising can get lost in the fold and many theater and concert audiences have grown impervious to traditional billboards, pop up signs, and posters. MSSI and AOpen are looking to change the way signs and advertising are presented to audiences and viewers around the world. The Best Buy Theater, located in the heart of New York, is very well known for hosting high profile events such as concerts, event parties, live television, web broadcasts, and award shows, including the Heisman Trophy Ceremony, which has taken place at this venue since 2005. The multi-use facility has hosted famous bands and singers such as Jennifer Lopez, Rhianna, Linkin Park, The Roots, New Found Glory, and Jay-Z. Drawing in such a wide and diverse audience, the Best Buy Theater has the potential to influence and inspire on a level that most venues would be unable to match with its intimate and updated décor and sophisticated digital signage deployment.
Starting a new interactive digital signage project from scratch can seem like a colossal task. Where do you begin? Googling “large touch screen” will only bring up the ubiquitous “we offer interactive solutions,” which can make even the most prolific end user tremble in frustration. So what has influenced us to trade in the old woolly mammoth digital signage for this new-age technology?
KFSH&RC has a network of 500+ screens that are installed in various locations in the hospital premises, common areas and hallways. These screens used to show a mix of live television broadcasts, health related information and other content in full screen format.
Content management was a manual process and required lot of man hours. For example, VHS tapes or DVDs were often used as a content source. Old content had to be removed continuously and it was very difficult to manage time sensitive content.
"The Digital Screenmedia Association and its membership is critically important to the growth of the industry. We are paving the way for accelerated industry growth and excellence of digital screenmedia deployments worldwide".
Stuart Armstrong
Managing Director, Direct Sales ComQi
