White Papers & Case Studies 
Thursday, 07 July 2011
In 2008, KPN knew it was time to change the retail strategy in its KPN Primafoon stores when the company found itself facing several challenges: perceived long waiting times in the stores, a low conversion rate, low revenues per customer and a low in-store representation of the core customer focus group (25- to 40-years olds).

KPN decided to transform all the Primafoon stores to shops with a more modern look and feel. This strategy resulted in a completely new interior design and name for all the outlets: KPN Store.

Download the case study

Sponsored by SCALA
Posted by: Admin AT 10:14 am   |  Permalink   |  Email
Wednesday, 30 June 2010

As digital signage technology advances, the industry is experiencing a convergence between the systems that power the delivery of content to digital signage networks and the systems that deliver content to and from mobile devices such as cell phones. In this guide, learn about:

  • Forms of convergence
  • Best practices
  • The future of mobile interactivity

Download this guide.

Posted by: Digital Screenmedia Association AT 10:51 am   |  Permalink   |  Email
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