Walk into a typical visitor center and what do you see? A nondescript room with some photos on the wall, an aging map, a rack of randomly organized pamphlets, a small staff on-hand to answer questions and perhaps a takeaway guide listing local businesses. While this arrangement provides basic information, it does little to get visitors excited about the adventures available to them or sell them on the unique experiences awaiting them when they visit local businesses.
In the case of MontérégieTourism center, officials realized this old approach was doing a particular disservice to the region. Conveniently located south of the Island of Montréal, midway between the cities of Québec and Ottawa, the Montérégie is a vast region of mountains, hills, valleys, rivers and lakes offering picturesque views, with a unique blend of culture, agriculture and heritage. In fact, the region gets its name from the abundance of Monteregian hills that define the area.
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