Nexus is a business presence significant enough to warrant the payment of sales and use tax. The best way to assess nexus is to sit down with a tax professional. Some deployers find there is nothing to worry about, while others discover they should have started worrying years ago. By understanding nexus, deployers can focus on growing business without worrying about a surprise tax bill. Taking time at the beginning of a project to consider nexus can help:

• Avoid penalties
• Anticipate taxes
• Create more profitable business plan

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Sponsored by SLABB.

Customer uncertainty represents an opportunity for restaurants improve their bottom line by leading patrons to items with higher profit margins and encouraging diners to buy more. This white paper discusses how to reach out to customers at the point of sale using digital displays, videos and employee interaction. Learn the benefits of marketing at the POS, including:

• Automated marketing
• Suggestive up-selling
• Advanced dayparting

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Sponsored by WAND Corporation.

Digital Aisle, a digital shopping marketing firm, needed a 3G/4G cellular solution that was dependable and cost-effective. Walsh Vision (formerly Walsh Wireless, digital signage division) offered a flexible and customized plan. When creating the solution, Walsh Vision considered:

• Price
• Logistics
• Flexibility

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Sponsored by Walsh Vision.

Producing machines that are user-friendly and appealing to customers dominates the development focus of many manufacturers and deployers. This white paper discusses how developers can ensure kiosks accomplish their goals. Learn the importance of:

• Accessibility
• Button and text size
• Screen navigation and comprehension
• Multiple languages

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Sponsored by Olea Kiosks Inc.

In order to service its customers and increase sales, Sporthaus Schuster, a sporting goods retailer based in Germany, partnered with two digital signage solution providers to create an interactive navigation center. Friendlyway, a provider of touch screen kiosks, digital signage solutions and internet kiosk software offered Store Navigator. The system is a turnkey solution for retail stores, which makes navigating the building easier and requires minimum maintenance costs and time. In addition, 21 displays powered by AOpen digital engine media player, were installed to help customers by showing route descriptions and promotions.

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Interactivity between a mobile device and digital signage is more than texting a message to a display in a public place. Digital signage providers are using mobile technologies to target specific audiences and extend the viewing experience. This white paper discusses the way these two technologies can co-exist, including:

• Controlling the content
• Serving as an extension
• Initiating a transaction

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