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	White Papers & Case Studies

Tuesday, 26 February 2013

Scala's flexibility allows MegaBus to reach consumers in buying mode

A journey on the Russian MegaBus leaves passengers with around 40 minutes of spare time. The company understood this offered a huge opportunity to communicate with and influence its customers. It found digital signage offered the perfect tools to reach their audience and therefore implemented an interactive online digital network on its bus fleet.

Provided by Scala and also features IMTV

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Posted by: Admin AT 08:30 am | Permalink |

Tuesday, 19 February 2013

Interactive signage improves customer experience with consistent product, service and brand messaging at more than 350 self-storage locations

Following a corporate rebranding in 2011, CubeSmart (previously "U-Store-It Trust") actively sought a creative, effective and measurable way to unify their brand and product messaging across 350+ company-owned facilities in 26 states (as well as the District of Columbia). In addition to improving national brand awareness, the company also wanted to promote their newest line of services catering to the unique requirements of commercial and residential customers and grow their market share of the $20+ billion self-storage industry.

Provided by BrightSign, also features Flixio

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Posted by: Admin AT 02:09 pm | Permalink |

Tuesday, 19 February 2013

Key ingredients for a successful digital signage campaign

Digital-Out-of-home (DOOH) networks are drawing a huge, verifiable number of viewers everywhere from fitness clubs to gas stations, from airports to arenas. Nielsen, also well known for measuring TV audiences, reported adults visiting 12 of these types of venues in the fourth quarter of 2010 were exposed to more than 500 million gross minutes per month of OOH media.

For advertisers, marketers and digital signage network operators with the vision to develop this emerging media market, the opportunity to create successful DOOH campaigns has never been greater. Doing so, however depends on 5 key ingredients.

Provided by Keywest Technology

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Posted by: Admin AT 08:30 am | Permalink |

Tuesday, 12 February 2013

Vancouver Aquarium digital signage system

Canada's largest aquarium uses Omnivex software to manage kiosks, display schedules and enhance exhibits

Vancouver Aquarium Marine Science Center, situated within Vancouver's beautiful Stanley Park, is Canada's largest aquarium and one of the five largest in North America. The Aquarium is internationally recognized for display and interpretation excellence, and was the first facility to incorporate professional Naturalists into the galleries to interpret animal behavior. Aquarium research projects extend world wide, and the Aquarium is internationally recognized for its successful Marine Mammal Rescue and Rehabilitation Program.

The Aquarium's new Discovery Education Centre includes a public area for displays and educational programs, wet labs, classrooms, a training area and an environmental newsroom.

Provided by Omnivex

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Posted by: Admin AT 09:27 am | Permalink |

Tuesday, 05 February 2013

Scala: Digital communication at your service on your road trip

Tank & Rast installs the largest "Autobahn" digital signage network in Europe

The German Autobahn welcomes many drivers and is the world's longest network of high quality highways. if you are one of the 500 million travelers who annually visit these roads, you have surely seen many Tank & Rast locations.

Tank & Rast is the leading provider of restaurant, hotel, retail and fuel services on the German Autobahn. They operate approximately 340 gas station and 370 rest stations alongside the roads and make sure the travelers have easy access to whatever they may need to compliment their journey.

Provided by Scala

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Posted by: Admin AT 03:34 pm | Permalink |

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