White Papers & Case Studies 
Wednesday, 12 February 2014

Emerging customer-centric technologies are changing the nature of the retail industry. It is both difficult and complex to evaluate current technology options and track future trends. To aid in this process, this Research Article provides a historical perspective, details emerging technology trends, and advances retail store formats and technologies that retailers should be considering now and in the future.

Provided by Platt Retail Institute

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Posted by: Admin AT 11:31 am   |  Permalink   |  
Tuesday, 11 October 2011
Following the tragedy at Virginia Tech University, WVU Television Productions personnel was tasked to develop a 24/7/365 information and emergency alert network that would span two WVU campuses in Morgantown, West Virginia, with both indoor and outdoor deployments. The WVU team immediately set out to create an innovative digital signage system that would assist in protecting the nearly 29,000 students and 7,900 faculty and staff members in the event of a campus emergency, as well as provide current information to the campuses. The system, which runs on X2O Media’s Xpresenter™ platform, gives WVU a robust model both for emergency alert notifications and for providing targeted and timely content over a reliable, redundant cross-campus digital signage network.

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Sponsored by X20 Media
Posted by: Admin AT 02:51 pm   |  Permalink   |  
Monday, 07 June 2010

As digital signs become more ubiquitous, network operators and advertisers are looking for ways to measure audience. Traditionally, teams of people have physically counted the numbers of passersby to gain an idea of number of viewers and demographic information. Now, Anonymous Video Analytics, which uses mathematical algorithms to measure audience, is gaining in popularity. Benefits include:

  • Around-the-clock measurement of viewers
  • Knowledge of how long the viewer looked at the digital signage
  • Key demographic information

Download Now

Posted by: Digital Screenmedia Association AT 01:31 pm   |  Permalink   |  
Wednesday, 12 May 2010
 The definition of an "impression" is changing take a look behind the scenes of ad buying, audience measurement and data analysis to learn just what the numbers mean, and how to generate them. Download Now.
Posted by: AT 01:20 pm   |  Permalink   |  
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