Network of Omnivex powered digital signage enhances the customer experience at one of Calgary's top shopping centers.

Southcentre Mall is located in Calgary, Alberta in the community of Willow Park. The mall offers a diverse mix of more than 200 highly accliaimed stores and services. It is the exclusive location for some of Calgary's most sought-after retailers including Crate & Barrel, Restoration Hardware, Coach, Bose and Disney.

Originally opened in 1974, Southcentre was in need of a remodel in order to bring it into line with the newer shopping centers in the Calgary area. Southcentre wanted to ensure they were providing an unparalleled shopping experience an maintaining their reputation as the preferred place to shop in the Calgary area. Since the mall had been in operation for more than thirty years, management felt that it was time to expand and update the facilities, so beginning in the fall of 2007, the mall underwent a $104 million renovation to bring it to the forefront of the upscale shopping destinations. Following completion of the renovation, the mall boasts just under one million square feet of retail space.

Provided by Omnivex

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Baricentro Barcelona, a state-of-the-art shopping center, has now chosen to integrate Digital Signage into its retail concept, using the expertise of Digital Out of Home system integrator ALOOHA, who is a valued partner of AOpen.

Baricentro was the first shopping center built in Spain. As visionary entrepreneurs in the 1980’s the founders of Baricentro set out to revolutionize the shopping experience by building an enormous shopping center nearby the heart of Barcelona, with an ample offering of stores and entertainment.

Today, over 25 years later, Baricentro continues to be an innovator. With over 140 highly acclaimed establishments, spread out across 65,000m² of commercial space, Baricentro now holds an unparalleled offering of value-oriented stores, capable of tending to all the needs and expectations of buyers.

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Provided by AOpen

Harris Corporation

Besides public places, such as airports and shopping malls, digital signage is making a big splash in the halls of academia. Educational institutions have a wide variety of informational content that they need to convey to students. This white paper, sponsored by C-nario, discusses the benefits of digital signage on campus, including:

• Communication of important information           
• Wayfinding
• Advertising
• Dynamic content such as inclement weather updates

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The Director of Retail at Garmin decided to look for an innovative way of promoting their navigation systems and chose for an interactive digital signage solution using their own software on an AOpen Digital Engine and a Philips LCD display.

Garmin international is a market leader in navigation and communications systems for the airforce, automotive, water-sport and outdoor sectors. They are innovators in their area of expertise and this is also shown in their promotional activities. The company installed a digital signage solution in the window of one of their stores in Moscow, Russia.

“Interactive solutions are ideal for drawing attention to our products,” according to Eugene Dobrynin, Director of Retail at Garmin. This approach is completely in line with the companies mind-set to make things easier for the consumer.


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Sponsored by AOpen

Categorizing and pricing for placement on a digital out-of-home network in the ad agency structure is still a challenge. Anonymous video analytics (AVA) may be the tool that helps network operators determine the true value of DOOH. This white paper discusses:

• How AVA works
• Setting advertising rates
• Measuring the audience

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Every company needs a sound communications strategy to be successful, but how does digital media fit into the equation? This paper focuses on the integration of digital media into a communications plan and how to best leverage innovative technology to complement that strategy.

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Traditional advertising has been hit hard by innovations such as the Internet, social media and DVRs, which allow viewers to skip commercials. But according to a recent study, digital out-of-home advertising is more effective than ever. DOOH is ubiquitous, with 47 percent of viewers who have seen a digital place-based video in the past month specifically recalling advertisements. DOOH also is effective, with 19 percent of viewers who have seen a digital out-of-home advertisement making an unplanned purchase after seeing an item featured on a digital screen.

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Delta Airlines needed to convey its message of international flights to the highly targeted market of business travelers. Digitas and SeeSaw Networks created a relevant, digital place-based campaign with messages designed specifically for the international business traveler. Results included:

• A 15 percent increase in awareness of Delta
• A 28 percent increase in awareness of Delta as an international carrier
• A 61 percent increase in people likely to recommend Delta to others

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Digital signage and digital out-of-home solutions are becoming more ubiquitous in the marketplace. In order to maximize ROI, network owners are turning to advertising to monetize the system. But advertising can do more than help with costs; it also can help improve the look of a store, help increase brand loyalty and save a company money. In this guide, learn about:

• Monetizing digital signage
• Current trends
• Measurement and analysis
• Choosing the right equipment
• What the future holds

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As digital signage technology advances, the industry is experiencing a convergence between the systems that power the delivery of content to digital signage networks and the systems that deliver content to and from mobile devices such as cell phones. In this guide, learn about:

• Forms of convergence
• Best practices
• The future of mobile interactivity

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As digital signs become more ubiquitous, network operators and advertisers are looking for ways to measure audience. Traditionally, teams of people have physically counted the numbers of passersby to gain an idea of number of viewers and demographic information. Now, Anonymous Video Analytics, which uses mathematical algorithms to measure audience, is gaining in popularity. Benefits include:

• Around-the-clock measurement of viewers
• Knowledge of how long the viewer looked at the digital signage
• Key demographic information

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