How Ferrari and Maserati dealer Autostrada Sport uses digital signage to reinforce their luxury brands

Located in Oslo, Norway, Autostrada Sport sells and services Ferrari and Maserati cars. The company also operates Autostrada, with locations in Oslo and Skien, which imports, sells and services select high end model BMW, Mercedes Benz, Porsche, Aston Martin, Land Rover, Audi and Lamborghini, in addition to Ferrari and Maserati. Known for their prowess on the racetrack, unmatched designs and extreme attention to detail, these luxury sports cars appeal to a select group of affluent clientele. Autostrada Sport, in cooperation with Autoropa, imports new Ferrari and Maserati models to the Norwegian and Swedish markets. Autostrada Sport is also an authorized service center for these brands.

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Provided by Omnivex

Acquire Digital was commissioned to create an interactive kiosk application to enable customers of Optical Express and Pearle Opticians stores located throughout the UK and Netherlands to discover the benefits of Transitions lenses first hand.

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Provided by Acquire Digital

Garmin international is a marketleader in navigation and communications systems for the airforce, automotive, watersport and outdoor sectors. They are innovators in their area of expertise and this is also shown in their promotional activities. The company installed a digital signage solution in the window of one of their stores in Moscow, Russia.

The Director of Retail at Garmin decided to look for an innovative way of promoting their navigation systems and chose for an interactive digital signage solution. This approach is completely in line with the companies mind-set to make things easier for the consumer.

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Sponsored by AOpen

The Director of Retail at Garmin decided to look for an innovative way of promoting their navigation systems and chose for an interactive digital signage solution using their own software on an AOpen Digital Engine and a Philips LCD display.

Garmin international is a market leader in navigation and communications systems for the airforce, automotive, water-sport and outdoor sectors. They are innovators in their area of expertise and this is also shown in their promotional activities. The company installed a digital signage solution in the window of one of their stores in Moscow, Russia.

“Interactive solutions are ideal for drawing attention to our products,” according to Eugene Dobrynin, Director of Retail at Garmin. This approach is completely in line with the companies mind-set to make things easier for the consumer.


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Sponsored by AOpen

In order to enhance the in-store customer experience, stores are using smart retailing. Smart retailing uses technology to create meaningful customer interactions that can be managed and measured. To incorporate smart retailing, customer-facing technology can be used, including:

• Touchscreens
• Smartphones
• RFID tags

Download the white paper, sponsored by Nanonation.

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