White Papers & Case Studies 
Monday, 13 June 2011

In order to enhance the in-store customer experience, stores are using smart retailing. Smart retailing uses technology to create meaningful customer interactions that can be managed and measured. To incorporate smart retailing, customer-facing technology can be used, including:

  • Touchscreens
  • Smartphones
  • RFID tags

Download the white paper, sponsored by Nanonation.

Posted by: Admin AT 02:08 pm   |  Permalink   |  
Thursday, 10 March 2011

Radio-frequency identification, or RFID, is becoming the dominant way for industries to operate on an increasingly global scale. To get the most out of an RFID investment, however, it’s important for companies to ensure that the system is working properly. Learn the benefits of:

  • Proper installation
  • Post-install maintenance
  • Future applications

Download the white paper.

Posted by: Digital Screenmedia Association AT 02:42 pm   |  Permalink   |  
Tuesday, 09 November 2010

New technologies are changing the way people shop, and retailers must adapt to keep up. Consumers now expect on-demand access to the information, products and services they want. The increase in consumer knowledge and a desire to interact in a more personalized manner is forcing retailers to fully integrate various self-service touchpoints. In this guide, learn:

  • Best practices for self-service store integration
  • Obstacles to adoption
  • How mobile is changing the customer experience
  • The future of self-service integration

Download the guide.

Posted by: Digital Screenmedia Association AT 03:05 pm   |  Permalink   |  
Friday, 01 January 2010
RFID is poised to change the business world ... but what is it, exactly, and how does it work? Sign up now to receive this free special publication on radio frequency ID technology and what it will mean to your business. Download Now.
Posted by: AT 07:44 pm   |  Permalink   |  

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"I joined the Digital Screenmedia Association because everything is changing so rapidly with this medium that you need to have as much access to information as you can get. I have met many vendors and users, and enjoy the opportunity to share our 'war stories' and use our experiences to help each other with ideas that support successful networks."

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Director, Gobal Marketing & Communications
Platt Retail Institute
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