Network of Omnivex powered digital signage enhances the customer experience at one of Calgary's top shopping centers.

Southcentre Mall is located in Calgary, Alberta in the community of Willow Park. The mall offers a diverse mix of more than 200 highly accliaimed stores and services. It is the exclusive location for some of Calgary's most sought-after retailers including Crate & Barrel, Restoration Hardware, Coach, Bose and Disney.

Originally opened in 1974, Southcentre was in need of a remodel in order to bring it into line with the newer shopping centers in the Calgary area. Southcentre wanted to ensure they were providing an unparalleled shopping experience an maintaining their reputation as the preferred place to shop in the Calgary area. Since the mall had been in operation for more than thirty years, management felt that it was time to expand and update the facilities, so beginning in the fall of 2007, the mall underwent a $104 million renovation to bring it to the forefront of the upscale shopping destinations. Following completion of the renovation, the mall boasts just under one million square feet of retail space.

Provided by Omnivex

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Digital Signage is the ideal way to disperse content and messages in a targeted manner. Displays are now used to project HD video content, sound and text. Synergy is possible between various devices, enabling retailers to connect and interact with their customers, using the latest mobile technology.

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Provided by AOpen

Baricentro Barcelona, a state-of-the-art shopping center, has now chosen to integrate Digital Signage into its retail concept, using the expertise of Digital Out of Home system integrator ALOOHA, who is a valued partner of AOpen.

Baricentro was the first shopping center built in Spain. As visionary entrepreneurs in the 1980’s the founders of Baricentro set out to revolutionize the shopping experience by building an enormous shopping center nearby the heart of Barcelona, with an ample offering of stores and entertainment.

Today, over 25 years later, Baricentro continues to be an innovator. With over 140 highly acclaimed establishments, spread out across 65,000m² of commercial space, Baricentro now holds an unparalleled offering of value-oriented stores, capable of tending to all the needs and expectations of buyers.

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Provided by AOpen

BIGGER isn’t always better, especially in the digital signage world. Huge interactive touch-screens and giant LCDs have proven their worth as consumer engagement tools, but small screens are quickly earning respect because they maximize space, cut costs, provide versatility and attract huge amounts of attention. Leading retailers, restaurants and hotels are using compact digital displays – some with screens as small as 3.5-inches.

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Provided by Pro-Motion Technology Group

Acquire Digital was commissioned to provide a cutting edge solution to take center stage at a new flagship LG store within Harrods of London. Working with Microlok systems and utilizing the creative talents of Working Solutions (Creative IT) Ltd, the company helped to create an interactive multimedia experience to demonstrate products, and excite and inspire customers

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Sponsored by Acquire Digital

Two companies—Sherlock Systems and HDDS Design—that would normally have considered each other competitors five years ago are now partners. Dave Sallander, president and CEO of Sherlock Systems and Robert Nishida, president and owner of HDDS Design talk about their business relationship and offer advice on getting the most out of partnering opportunities.

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Sponsored by Ingram Micro

Harris Corporation

When you talk with Patricia Cuadros, director of sales for Tru Technical Partners, you get the sense that you’re talking more with an artist than an IT sales executive. “I enjoy selling and working with digital signage customers because I like envisioning how the end solution will look,” says Patricia. As a result, her company has installed some impressive video walls in and around the Bay Area.

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Sponsored by Ingram Micro

When it comes to the trading of stocks and bonds, nothing is more important than real-time information. Therefore a new digital signage solution was installed using: AOpen Digital Engine, DISE software and Mitsubishi displays. Bolsa de Madrid updraded their real-time information display system at the stock exchange floor. An innovative project in the advanced digital signage landscape.

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Sponsored by AOpen

Air Canada constantly strives to improve the quality and consistency of its customer service, and keeping mobile employees scattered around the world at 36,000 feet informed with up-to-date information can be a challenge. Air Canada tackled this issue with the development of its globe TV digital signage network channel, which was recognized by the International Travel Catering Association with a 2008 Mercury Award in the Systems and Processing category.

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Sponsored by X2O Media

CAYIN digital signage solution creates modern learning environment for BarcelonaTech in Spain
TAIPEI, TAIWAN, - CAYIN’s digital signage players empower 15 LCD screens in BarcelonaTech (UPC). This project was conducted and implemented by PGN and imaginArt, CAYIN’s premium partners in Spain. The new digital screen network has created a paperless environment and provides updated information to students and visitors while simplifying daily operation at the same time.

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Sponsored by Cayin Technology Co. Ltd.

In 2008, KPN knew it was time to change the retail strategy in its KPN Primafoon stores when the company found itself facing several challenges: perceived long waiting times in the stores, a low conversion rate, low revenues per customer and a low in-store representation of the core customer focus group (25- to 40-years olds).

KPN decided to transform all the Primafoon stores to shops with a more modern look and feel. This strategy resulted in a completely new interior design and name for all the outlets: KPN Store.

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Sponsored by SCALA

The museum is not only up-to-date with history but also invests in current times. The museum makes use of today’s growing digital world with endless possibilities. The new concept strengthens the aesthetics of the museum. Visitors reaction is positive and the sales of the museum have gone up since the implementation of digital signage.

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Every company needs a sound communications strategy to be successful, but how does digital media fit into the equation? This paper focuses on the integration of digital media into a communications plan and how to best leverage innovative technology to complement that strategy.

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Digital signage in airports can enhance the travel experience while also reducing the workload of airline and airport employees. The technology commonly is used in airports for arrival boards and alert systems, but there are other uses. Digital signage can be used for:

• Wayfinding
• Advertising
• Real-time messaging
• Communication with travelers

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Traditional advertising has been hit hard by innovations such as the Internet, social media and DVRs, which allow viewers to skip commercials. But according to a recent study, digital out-of-home advertising is more effective than ever. DOOH is ubiquitous, with 47 percent of viewers who have seen a digital place-based video in the past month specifically recalling advertisements. DOOH also is effective, with 19 percent of viewers who have seen a digital out-of-home advertisement making an unplanned purchase after seeing an item featured on a digital screen.

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Delta Airlines needed to convey its message of international flights to the highly targeted market of business travelers. Digitas and SeeSaw Networks created a relevant, digital place-based campaign with messages designed specifically for the international business traveler. Results included:

• A 15 percent increase in awareness of Delta
• A 28 percent increase in awareness of Delta as an international carrier
• A 61 percent increase in people likely to recommend Delta to others

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As digital signage technology advances, the industry is experiencing a convergence between the systems that power the delivery of content to digital signage networks and the systems that deliver content to and from mobile devices such as cell phones. In this guide, learn about:

• Forms of convergence
• Best practices
• The future of mobile interactivity

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As digital signs become more ubiquitous, network operators and advertisers are looking for ways to measure audience. Traditionally, teams of people have physically counted the numbers of passersby to gain an idea of number of viewers and demographic information. Now, Anonymous Video Analytics, which uses mathematical algorithms to measure audience, is gaining in popularity. Benefits include:

• Around-the-clock measurement of viewers
• Knowledge of how long the viewer looked at the digital signage
• Key demographic information

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