In 2008, KPN knew it was time to change the retail strategy in its KPN Primafoon stores when the company found itself facing several challenges: perceived long waiting times in the stores, a low conversion rate, low revenues per customer and a low in-store representation of the core customer focus group (25- to 40-years olds).
KPN decided to transform all the Primafoon stores to shops with a more modern look and feel. This strategy resulted in a completely new interior design and name for all the outlets: KPN Store.
British Telephone has partnered Somerset Council and Action Information Management Ltd to rapidly and flexibly deliver a new kiosk-based integrated travel planning solution which will soon be driving demand for public transport. Download now.
Imagine having the product knowledge of every retail store employee at your fingertips. Imagine no longer, this has now become reality as many retailers turn to product information kiosks to supplement busy sales associate staff. Download now.
For as long as people can remember, waiting in line to buy a ticket to the latest movie was a tolerated, but annoying part of the movie theatre experience. Omniterm Data Technology offered a better, more convenient way for movie-goers to purchase tickets and concessions.